Noobru Advantage [AU] Review 2023: Does This Nootropic Drink Work?

About The Brand

Noobru is a U.K.-based nootropic supplement company producing nootropic supplements designed to improve cognitive performance and boost mental clarity and focus. 

We all want our brains to be in better shape, but are nootropic supplements really worth the cost? Studies suggest so – even if you’re still in your 20s, i.e., peak brain function. In fact, multi-ingredient nootropic supplements have been shown to improve cognitive performance in several areas,^[1] from memory retention to processing speed, as well as enhancing creativity and boosting mood.

But with the competition with some of the best nootropics, does Noobru match up? Read our Noobru review to find out.

The smallest package you can buy is a one-month supply of Noobru Advantage, containing 20 sachets and costing £47.95 in total, which works out to £1.58 per sachet. If you subscribe, you’ll save 10%, and you can cancel anytime.

Now, this seems quite expensive, so is Noobru Advantage really worth it? We put it to the test.

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Does Noobru Advantage Really Work?

Noobru Adantage contains several ingredients with clinical research showing that it can improve cognitive function, especially by improving focus and attention when working under stress. However, memory benefits might only be seen by older adults who take Noobru Advantage consistently for a long period.

Customers say it’s especially helped boost energy levels, reduce afternoon brain fog, and focus better. Some customers said they felt they were more productive since taking Noobru, even if only for a few weeks.

Pros

• Sweetened with stevia and erythritol.
• Free from all animal products and common allergens.
• Contains clinically-tested ingredients.

Cons

• Uses proprietary ingredients.
• Has added natural flavours and colours.
• Not third-party tested.

Noobru Advantage Ingredients

Alpha GPC

Alpha glycerylphosphorylcholine, otherwise known as alpha GPC, provides a highly bioavailable form of choline, which is an essential vitamin crucial for brain health.^[2] It’s important to build brain cell membranes and acetylcholine, a neurotransmitter associated with focus and memory. 

Studies suggest that alpha GPC can improve cognitive function, reduce brain fog, and has neuroprotective effects. It might even be effective in older adults fighting cognitive declines, such as in Alzheimer’s disease and other forms of dementia.^[3] 

However, daily supplementation of choline in older adults might also increase the risk of stroke^[4] and atherosclerosis.^[5] Studies suggest this could be due to a negative impact on the gut microbiota and an increase in inflammatory signaling.

Aside from the cognitive benefits, alpha GPC might also improve physical performance by increasing muscle strength and performance^[6] similar to the effects of caffeine. Comparing different doses, this study showed that a lower dose of 250 milligrams might be more effective than a higher dose of 500 milligrams. It also seems to improve recovery after strenuous exercise.^[7]

Noobru provides 120 milligrams of alpha GPC per sachet, which might not be enough to see noticeable benefits.

L-Theanine

Theanine enhances cognitive function by increasing the brain’s alpha waves and modifying levels of the brain chemicals glutamate,^[8] gamma-aminobutyric acid or GABA, dopamine, and serotonin.^[9] While L-theanine is normally found in green tea, Noobru includes L-theanine as Suntheanine®, a proprietary synthetic form.

Studies suggest that L-theanine might

• Promote relaxation and facilitate sleep,^[10] especially in children with attention deficit hyperactivity disorder.
• Reduce the stress response.^[11]
• Enhance cognitive function when combined with caffeine.^[12]
• Reduce symptoms of depression.^[13]
• Improve attention and reaction times^[14] in those with anxiety.

Suntheanine is considered one of the best commercially-available theanine supplements because it’s the only one that contains exclusively L-theanine with no D-theanine,^[15] the other enantiomer, or chemical configuration of the molecule. 

Enantiomers are like left and right hands – they are mirror images of one another, and they usually have different modes of action in the body. In the case of theanine, animal studies suggest that, compared to L-theanine, D-theanine exhibits significantly worse absorption^[16] in the gut and is more readily excreted from the body. 

However, green tea provides 98.7% L-theanine, and studies suggest that the bioavailability of L-theanine from green tea vs. Suntheanine^[8] is similar. Nevertheless, you’d have to drink 10 cups of green tea to get 200 milligrams of L-theanine, which is the amount provided per serving of Noobru Advantage.

KSM-66® Ashwagandha

Ashwagandha, otherwise known by its scientific name Withania somnifera, is a herb used in dietary supplements to help treat a range of ailments.^[17] Noobru uses KSM-66®, a patented ashwagandha root extract produced using a milk extraction process. For this reason, it’s not suitable for those with a milk allergy.

There’s not yet strong clinical evidence that ashwagandha is safe or effective for treating any specific health condition. Nevertheless, a range of animal studies and small clinical trials suggest that supplementing ashwagandha might

• Increase muscle mass and strength^[18] when combined with resistance training (however, this study used Sensoril®, another proprietary ashwagandha extract).
• Improve cardiovascular endurance^[19] and general sports performance.^[20]
• Reduce stress levels and symptoms of anxiety.^[21]
• Boost fertility and testosterone in men^[22] (however, this study used Shoden, another proprietary ashwagandha extract).

Ashwagandha seems to counteract stress activation by regulating the hypothalamus-pituitary-adrenal axis,^[21] otherwise known as the HPA axis. Cell-based studies also suggest that ashwagandha might have neuroprotective effects.^[23]

However, clinical trials tend to use between 300-500 milligrams of ashwagandha per day. Noobru contains just 100 milligrams per sachet, which might not be enough to have a noticeable impact on health.

Choline Bitartrate

Did we mention that choline is a newly-discovered essential nutrient most of us are deficient in? If that’s you, you might be more likely to develop nonalcoholic fatty liver disease and neurodegenerative disorders^[24] such as Alzheimer’s disease.^[25] 

It’s especially important for postmenopausal women to supplement choline^[24] because they lack a hormone that helps our body synthesize our own choline: estrogen. Vegans will also have difficulty getting enough premade choline from their diet.^[26]

That’s why Noobru has included another form of choline in Noobru Advantage called choline bitartrate. 

Theoretically, all this sounds great. However, we don’t yet have enough data to recommend everyone supplements choline – especially not for short-term cognitive performance. Also, there are some risks, as mentioned earlier. 

Small human trials haven’t found any effect of supplementing two grams of choline daily on memory^[27] in young, healthy adults. Nevertheless, animal studies suggest that supplementing choline throughout the lifespan reduces amyloid-β plaque load^[28] in older age, a protein that builds up in the brain of those with Alzheimer’s disease.

Noobru Advantage provides 250 milligrams of choline bitartrate.

N-Acetyl L-Tyrosine

This is a form of L-tyrosine, a precursor to dopamine – our reward neurotransmitter that helps us sharpen mental focus and fight brain fog. 

Tyrosine is a non-essential amino acid found in various protein-rich foods. Its precursor is phenylalanine,^[29] the essential amino acid you really need. 

But even though you don’t necessarily need to consume tyrosine, very small studies suggest that supplementing L-tyrosine might improve cognitive performance under stressful^[30] situations and deep thinking.^[31] In fact, compared to a placebo, military personnel given two grams of L-tyrosine per day were found to perform better cognitively.^[32]

However, dopamine is also one of our stress hormones and is itself the precursor to another stress hormone, adrenaline. So some stress-sensitive types might want to avoid L-tyrosine supplements. Moreover, aside from being used in intravenous infusions,^[33] we don’t have much clinical evidence for the benefits of oral N-Acetyl L-Tyrosine over L-tyrosine.

Noobru contains just 50 milligrams of N-Acetyl L-Tyrosine, which probably won’t be enough to have significant cognitive benefits.

Other Ingredients

Noobru Advantage also contains 

• Huperzine A, an extract from fir club moss plants that increases acetylcholine levels.^[34]
• Piperine, extracted from black pepper, might enhance the efficacy of the other ingredients^[35] on cognitive function.
• Phosphatidylserine, which is an important part of healthy brain cell membranes and might improve short- and long-term memory.^[36]
• Sulbutiamine, a synthetic fat-soluble version of vitamin B1 that might help reduce fatigue.^[37]
• Vitamin B5, otherwise known as pantothenic acid.
• Vitamin B6, otherwise known as pyridoxine.

Alternatives To Noobru

Health Benefits Of Noobru Advantage

So how can Noobru Advantage help you? Here are some health benefits you might see after taking Noobru Advantage for a few weeks.

Improved Attention And Memory

L-theanine has been shown to improve attention and focus,^[14] especially in those with anxiety. Couple that with the memory-enhancing effects^[36] of phosphatidylserine for overall enhanced cognitive function.

Reduced Dementia Risk

Noobru might reduce your risk of dementia in several ways. Firstly, choline delivered via alpha GPC and choline bitartrate has been shown to slow cognitive decline^[3] and reduce the incidence of Alzheimer’s disease.^[25] Secondly, Huperzine A can increase acetylcholine levels,^[34] which might be protective against Alzheimer’s disease. 

Plus, ashwagandha might protect neurons from oxidative damage,^[23] which might slow brain aging.

Reduced Stress

Sometimes, you can’t avoid functioning in a stressful environment, which is where Noobru Advantage excels. Studies show that L-theanine^[11] and ashwagandha^[21] can reduce anxiety symptoms and stress responses. On top of that, L-tyrosine seems to improve cognitive performance under stress.^[30]

Some other benefits of Noobru Advantage might include

• Improved sports performance.
• Improved symptoms of depression.

Potential Side Effects

While there aren’t any common adverse side effects from taking Noobru Advantage, you should discontinue use if you do experience unwanted effects. Always consult your doctor before starting a new nootropic supplement, especially if you’re taking prescribed medication.

A few side effects to watch out for are

• Ashwagandha-induced liver injury.
• Cutaneous analgesia,^[38] especially when combined with lidocaine.
• Liver toxicity when taking piperine alongside curcumin supplements.

Dosage

Take one sachet daily. However, Noobru oddly only includes 20 sachets in a month’s supply of Noobru Advantage. Why? They say that drinking Noobru Advantage daily might lead to your brain adapting to the ingredients, so they recommend taking Noobru for five days followed by two days off.

Noobru Advantage Reviews: What Do Real Users Say?

On their website, Noobru Advantage has 4.9 out of 5 stars from over 500 reviews from verified customers. Here are a few real-life experiences from some real customers taking Noobru Advantage.

This is a delicious drink that from the very 1st package made a difference in my energy. I was able to keep on task, less distracted and I ended my workday feeling accomplished.

Debby M.

I love it. I was getting tired in the afternoon and a little bit brain foggy but since I have been taking my Noobru in the morning I’m back to my old self again. Try it you have nothing to lose and everything to gain.

Cheryl D.

I was diagnosed with Fibromyalgia in 2014 after hospitalisation for a viral illness. Whilst I have managed to become more mobile, my fatigue and poor memory remain my biggest problem. Over the years I have tried anything and everything to try and improve this. You cannot imagine my incredulity and joy at feeling so much better just 3 days into taking Noobru. So much so that I purchased a year’s supply. Investing in Noobru and myself is the wisest thing I’ve done.

Julie N.

Final Thought

Noobru Advantage promises to give your focus a boost, and, according to the evidence and customer reviews, it might do just that.

Each of the 11 nootropic ingredients has evidence that it improves a different part of cognition, from memory to attention under stress. In fact, this nootropic supplement might be particularly beneficial for those who often work under stressful situations, as some ingredients might reduce your response to stress.

However, some of the ingredients are not in the most evidence-based forms, and others might not be concentrated enough to have an effect. Nevertheless, there are overwhelmingly good reviews from customers, with most saying that they had more energy and less brain fog.

Frequently Asked Questions

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