The £7.4 million programme, funded by the European Commission, aims to find out what drives decisions of when we eat and the types of food we choose.
The research, led by the University of Edinburgh, will examine how eating habits develop and the influence of hunger, emotions, stress and economic factors on food choices.
Better public health policies
A mixture of brain imaging, behavioural studies and laboratory experiments will be used. Researchers will also collect information from families about the social and economic factors that affect people’s eating decisions.
The ultimate goal is to provide better evidence for public health policies aimed at promoting a healthy diet.
Half of the population will be obese
Eating too much or making poor food choices can lead to excess weight gain and obesity, increasing a person’s risk of health problems such as heart disease, diabetes, high blood pressure and stroke. It is estimated that more than half of the population in many European countries will be obese by 2050 so encouraging healthy eating is a major health priority.
Stress can have major impact
It is known that factors such as stress can have a major impact on whether people choose a lower-calorie, healthy option or higher calorie, fatty foods. These effects can be felt in the womb and early childhood and can have a lasting impact later in life. The team is seeking to understand how such experiences in early life may affect eating habits in adulthood.
Gothenburg gets 13 million SEK
The five-year initiative – called Nudge-it – will be conducted by experts from 16 institutions across six European countries, the US and New Zealand. Specialists at the Sahlgrenska Academy, University of Gothenburg, will receive 13 million SEK.
Professor Suzanne Dickson, who is leading the Swedish part of the project, said:“We aim to examine how stress and nutrition in our early life can effect our food choice as adults.”
Read more about Nudge-It: http://www.nudge-it.eu
Prof Suzanne Dickson, Sahlgrenska Academy, University of Gothenburg