07:44pm Thursday 22 June 2017

How Live Video is Revolutionizing the Healthcare Industry

“Film is incredibly democratic and accessible, it’s probably the best option if you actually want to change the world, not just re-decorate it.” – Banksy, anonymous street artist, political activist, and film director

On the surface, it may seem like a bold but hollow statement to say that video content is changing the world. But when we take a step back to examine video’s impact on modern society, it is clear that the forum is in fact altering many aspects of the human experience.

Since video’s meteoric rise in the digital realm, it has been transforming people, communications, and how life on Earth is perceived by people in every corner of the globe.

Video has given deep and emotional insights into the way others are living. Tools like Periscope and Facebook Live allow friends and families to connect face-to-face despite living thousands of miles apart. It has enabled average citizens to get a closer look into our government’s inner workings. The list is long, and at times, profound.

All of video’s impacts, however, are not exactly positive. The brevity of many of today’s videos is likely contributing to the decline of the human attention span.

That, however, is a small price to pay for the immense gifts that video has to offer.

While it may not seem like the most obvious application of video technology, this content format is currently being applied to the field of medicine to help revolutionize the healthcare industry.

To witness how video is changing the healthcare industry, check out these detailed examples.

Paras Healthcare Uses Video to Create Healthy Living

Paras Healthcare is a super specialty hospital chain in India with the mission of, “. . . providing specialized tertiary medical care services at affordable prices.”

The company was founded and operates on three core values: Accessibility, affordability and quality. Through these means, Paras Healthcare aims to positively impact the communities they serve through educational awareness on healthy living.

To help further this pursuit, Paras Healthcare partnered with ClickMeeting as a way to create affordable, effective, and dependable video content.

The primary goal of the partnership was to provide doctors with a means to connect with potential patients and relay vital health information in a convenient and sophisticated manner.

Paras Healthcare leveraged ClickMeeting’s platform to hold webinars on various medical and health-related topics to help get information out to the public.

During presentations, presenters were able to simplify complex topics through the use of slides, graphs, and other presentation materials that aided in conveying practical and pragmatic information.

In addition to holding these video-based chats, the company would email those who missed the presentation with a replay link, posted the video on Paras Healthcare’s website, and also shared the content across various social destinations where it became accessible to everyone.

Through this modality, Paras effectively created a socially accessible archive of valuable medical information to be leveraged by professionals and consumers alike.

The use of webinars enabled doctors to openly discuss taboo topics, stigmatized ailments, preventative measures, treatments, and more while also helping them reach patients who would otherwise be too fearful to attend an in-person consultation.

The program was a smashing success, as Paras Healthcare indicated:

“ClickMeeting helped us to create an exceptional platform. Over a span of almost eight months, we have successfully conducted more than 25 webinar sessions. More than 35 super specialists have been involved, and more than 100,000 patients have been sensitized.”

The use of ClickMeeting’s platform was so effective that Paras Healthcare also decided to leverage the technology for its chain of mother/child care centers, Paras Bliss.

Webinars, however, are not the only form of video content impacting medical communities.

Medicinal Music Videos

Las Vegas-based Dr. Zubin Damania became somewhat famous in Sin City as the CEO of Turntable Health, a healthcare clinic he founded in partnership with Zappos.com CEO, Tony Hsieh, and his Downtown Project initiative.

Dr. Damania’s influence extends well outside of the Mojave Desert as he is more commonly known for his YouTube parody rap videos, produced under the alias “ZDoggMD.”

Damania’s alter ego has enabled him to speak up on all things egregious within the healthcare industry. By creating often comedic hip-hop videos of popular tracks like a parody of Eminem’s “Lose Yourself,” Taylor Swift’s “Blank Space”, which became “Blank Script,” and even Flo Rida’s massive hit “Low,” Damania is able to reach an entirely new audience with issues that are seldom talked about within the medical community.

ZDoggMD’s videos serve a bigger purpose than just getting laughs as he believes that his approach can help reframe the way healthcare is approached:

“We need re-personalized care where we’re paid for actual outcomes, where we work as a team, where the human relationship is at the center. . . We’re paid to do things to people instead of for people, and we’re powerless. Patients need to hear that we’re humans. The hope is the music will be a vehicle to trigger a movement and change.”

While many might consider his approach to changing healthcare fruitless and possibly even frivolous, it is worth noting that ZDoggMD’s videos have been viewed well over 17 million times and he boasts nearly 700,000 followers across Facebook, Instagram, and other social networks.

Because of his videos, ZDoggMD is now one of the internet’s most famous medical professionals whose speaking talents are in-demand for medical conferences across the globe.

And while Damania’s social influence has earned him paid sponsorships on some of his videos, ZDoggMD insists that he turns down offers from companies that he does not advocate; vaping companies, drug corporations, and various other brands that would not resonate with his message.

These video-centric innovative approaches from Paras Healthcare and Dr. Damania are truly impactful ideas. The creative use of video content has allowed these medical professionals to reach more people with vital information while also attempting to change how the healthcare industry operates as a whole.

These healthcare professionals are on the frontlines of proving just how world-changing video content can be when paired with a purpose.

 

 


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