07:42pm Thursday 09 July 2020

People choose baby names to be fashionable

Baby holding

Hema Yoganarasimhan, an assistant professor and marketing expert in the UC Davis Graduate School of Management, reviewed favored baby name cycles since 1940. She compared lists of popular names kept by the Social Security Administration with data on people’s education and whether they worked in or took part in cultural or arts events. Additional data came from the U.S. Census Bureau and the U.S. Bureau of Labor Statistics.

Baby-name cycles resemble stock market and real estate bubbles because there are no consistent patterns in when a name starts becoming popular or when it starts dropping. (Karin Higgins/UC Davis photo)

She observed that the so-called “cultured” parents tended to start baby name trends, and then others adopted those names. When the names became popular, the cultured parents were the first to drop usage of those popular names, she said.

“If cultured people live in similar neighborhoods, attend similar cultural events, work in similar environments and overall interact more with each other than with those outside their group, then it is easier for a cultured parent to obtain information on the names that other cultured people have given their children compared to a not-so-cultured parent,” the paper said.

Because naming a baby doesn’t cost money, it is a good way to study a cycle of behavior, she said. “Name choice is one of the few contexts where individual decisions are uninfluenced by supply-side consideration,” said Yoganarasimhan. “Since the choice of a child’s name is one of the more important and conspicuous decisions that parents make, it is likely to be at least as affected by social influences as are other conspicuous decisions.”

Steadily used names such as David, James, Jennifer and Sarah peaked and dipped over many generations. Other names such as Jason and Heather trended upward for only a few years.

“There are no consistent patterns in when a name starts becoming popular or when it starts dropping. In this respect, these cycles resemble stock market and real estate bubbles,” she said. 

Past generations named their children for older relatives, chose names from the Bible or picked names with ethnic roots, but in the last few decades, people have been more likely to choose names that signify their place in society.

Wealth and celebrity are not major influences on baby names, she found, nor is religion. “…Even though some Biblical names have remained popular (Samuel, Seth) their choice is likely driven by other considerations since many other Biblical names have declined in popularity (Michael, Paul),” the paper said.

The working paper, “Identifying the Presence and Cause of Fashion Cycles in the Choice of Given Names,” can be found at http://faculty.gsm.ucdavis.edu/~hema/babynames.pdf.

 

About UC Davis

 

For more than 100 years, UC Davis has engaged in teaching, research and public service that matter to California and transform the world. Located close to the state capital, UC Davis has more than 33,000 students, more than 2,500 faculty and more than 21,000 staff, an annual research budget of nearly $750 million, a comprehensive health system and 13 specialized research centers. The university offers interdisciplinary graduate study and more than 100 undergraduate majors in four colleges — Agricultural and Environmental Sciences, Biological Sciences, Engineering, and Letters and Science. It also houses six professional schools — Education, Law, Management, Medicine, Veterinary Medicine and the Betty Irene Moore School of Nursing.

 

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