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Noom Reviews 2023: Pros, Cons, Prices And How It Works

Lisandra Fields

Updated on - Written by
Medically reviewed by Kathy Shattler, MS, RDN

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noom reviews








  • Educational information and weekly challenges
  • Tools to monitor your progress
  • Biometric tracking
  • Virtual coaching team

Brand Information

  • Founded by Saeju Jong 
  • Founded in 2010
  • Co-founded by Artem Petakov

Medical Benefits

  • Weight-loss
  • Personalized care
  • Tracks calorie intake
  • Prevents diabetes and hypertension

About Noom Diet App

The Noom diet application (app) is an innovative consumer-driven healthy weight program app that aims to help you embrace good dietary behaviors to lose weight and calorie intake. Noom’s tools are designed to empower you to check on your progress effectively. Noom uses technology and psychology to point you in the right direction. 

The app is easy to use, convenient and efficient for users, based on several Noom weight loss reviews. Noom is the first mobile app recognized by the Center for Disease Control to deliver an evidence-based type 2 diabetes prevention program. The Noom app is user-friendly, easily adaptable, and detailed, providing easy navigation, making it efficient and reliable.

What Is Noom Diet?

Unlike other dietary programs, Noom focuses on the root of the problem. Instead of just encouraging exercises and restricting foods and drinks, Noom gives you the opportunity to consume your favorite foods. Noom, however, notifies you of the calorie content of the foods you take in. This helps you lose weight better and eat healthier intakes of calories. Traditional dietary apps heavily restrict fast foods and sugary treats with their main target being eating mostly low-calorie foods, exercise, and hydration. Noom allows all food groups.

Noom diet helps you understand why you eat, what you eat, and why you eat the way you do. It helps you make different food choices that are sustainable and healthy.

Feature Product & Coupon

noom reviews

Best Reputation

Noom Diet App

  • Incorporates exercise, food, and mental health aspects
  • Regular support from a professional coach
  • Prevents diabetes and high blood pressure
  • Boosts nutrient intake
  • Fairly affordable

Does Noom Really Work For Weight Loss?

Noom empowers you with the right tools to help you better understand your weight-loss journey. The application (app) is highly rated by users, with many users noting that Noom is user-friendly and effective. Many reviews state that the Noom weight loss program offers sufficient support, guidance, and motivation. It is also effective and competent.

Noom is designed to help you drop bad dietary choices and advocates for healthier lifestyle decisions by monitoring your intake of calories. Noom also provides unwavering support from your group members and coaches. This might appeal to people who feel like they need that extra push to keep tracking their progress.

Noom focuses on helping you achieve healthy long-term weight-loss goals. The app offers many daily lessons on adopting a healthy lifestyle, which, when paired with the 3-color food system, effectively cut down on excess calories.

Noom’s approach of getting to the root cause of the weight gain is practical for long-lasting healthy habits. The app’s different innovative features allow you to monitor your journey better.

Noom sometimes has helped people with some eating disorders better recover from their eating disorders. One[1] study done on a group sample size of 225 adults diagnosed with binge eating disorder found Noom to be more effective at reducing the number of days participants engaged in binge eating over 52 weeks compared to the participants receiving standardized care.

How Does Noom Work?

Noom is structured to help you learn how to make better choices based on the latest and most updated research on food psychology. Noom encourages dietary plans and healthier habits that are not only sustainable and relative to your cause but also leave you feeling full and satisfied.

Noom has a wide range of tools to help you navigate your weight-loss journey by encouraging accountability and introspection. Noom helps you achieve your weight-loss goals by determining your weight via a Noom 5-minute quiz on the Noom website. From there, it will help you to see what habits led to your weight gain and what kind of changes you’ll need to make to succeed moving forward towards your target weight.

Noom is built around three key pillars:  

  • Lessons
  • The Food Logger
  • The Food Coloring System

Daily Lessons

Noom’s effectiveness is partially based on its personalized daily lessons. This helps you navigate your weight-loss journey by providing tips, food, and healthy dietary choices tailored to your needs.

You can choose between three durations; 15mins, 10mins, and 5mins quizzes, lessons, and tasks that offer an introspective nature to your dietary habits. These lessons are informative and help you build better, healthier responses to food cravings, eat mindfully, recognize true hunger, and respond better to stress eating.

Noom utilizes principles from evidence-based cognitive behavioral therapy to help you change your perspective about the concept of weight-loss journeys. The program consists of a team of psychologists that help you attain your weight goals faster and shed weight consistently by offering coaching and advice on which foods and behaviors you need to change to attain your goals. 

The Food Logger

The Noom app is proving to be even more helpful with one of its best features yet; the food logger. The food logger is an effective, innovative feature that helps you take your weight-loss journey to the next level. Noom helps you build accountability and promote dietary mindfulness by helping you track the foods you eat, how many calories you take per meal, and if the dietary changes align with your weight-loss goals. 

Noom accommodates all foods regardless of food groups. You basically create a log of any food you take in, and Noom shows you how many calories you could possibly be consuming. This feature aims to be as inclusive and mindful of all food groups since Noom understands the difficulty of eating only green and healthy foods. Noom leaves a chance for you to still eat your snacks and take your little sugary utopia without making you feel like you have failed or are lagging on your fitness journey. Customers are required to note down each food they take in as it could be used to develop data for reference for a one-on-one consultation.

The Three-Color System

The three-color system is a feature developed by Noom that helps users see the levels of calories they take. The three-color system is a coloring system that uses colors to organize foods and food groups into various categories based on the number of calories each food contains. These categories are highlighted by three different colors; Green, yellow and red.
The colors help you understand the caloric density of each food or how much that food will fill you up relative to the amount of caloric intake. For example,

  • Green foods (Fruits and vegetables) fill you up with the least amount of calories per meal
  • Yellow foods (Chicken, fish, or low-fat dairy) fill you up with more calories per meal as compared to green foods.
  • Red foods contain the highest calorie density among the three.

Noom recommends how much of each category you probably should consume relative to your weight-loss journey.
The majority of Noom users who have succeeded at losing weight have admitted that the three-color system was a key factor in helping them make better dietary choices.


Noom’s personalized feature also includes coaching. Noom has a very efficient and qualified team of coaches who provide you with a one-on-one personalized experience in your weight-loss journey. The coaches are trained by Noom’s highly qualified team of behavioral change experts.

Coaches help you identify your goals, stick to them and plan how to get there. Coaches rely on data from your progress to curve out effective measures and advice that help you navigate your weight-loss journey. Noom’s nutritional coaches embody the mission of the company by providing consultancy roles to Noom’s diverse client catalog. Coaches help you focus your energy and effort on where it’s best in order to achieve maximum results. Personalized experiences are important, especially in a fitness journey. The coaches help fine-tune the best features and aspects of your journey. 


  • Encourages accountability
  • Takes a psychological approach to weight-loss
  • Focuses on long-term weight-loss success
  • Accommodates all food groups


  • Relatively expensive
  • Requires extensive commitment

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Reviews From Real Users

“I’ve been working with Noom for about three weeks and what I am seeing are some encouraging results. My coach definitely has put in the time and effort to get to know me, and she has been a valuable partner in the process? The daily work tasks take about ten minutes a day. The lessons are easily digestible and presented in a light-hearted way but are packed full of information. I am well on track t reach my weight-loss goals, but more importantly, I have learned so much already about myself and my relationship with food.”

“When I first signed up for a free two-week trial. I had little hope it was going to give me ways to keep my weight gain under control. I thought I knew it all, and I just lacked discipline. Well, Noom’s lessons are just what I needed. It is a way to apply what I already know about food and nutrition and stick to it. Learning how to change my relationship with food and why I keep quitting any other diets I’ve tried has made the biggest difference.”

“I am truly enjoying Noom. I love my coach. She’s very interested and keeps me directed appropriately. I also love her approach. She’s very gentle and informed, and I can easily talk to her. I also get informed on my recommended dietary changes, and it’s polite. Noom really tries to be gentle. It is one of the most gentle weight-loss experiences I have ever had. I believe that’s so because of all the tips to work through everything and are guilt-free. Thank you. I’d totally recommend this to my friends.” 

“I signed up for Noom a month ago. Things were moving along quite fine. I’ve lost like 14 pounds. Then I got the app yesterday. Although I’ve been within my calorie goal for 28/30 days, I have seen minimal results. I see myself making healthier choices and the calorie totals of meals decreasing, but I haven’t seen a change in my actual body or so on a scale. It’s a lot of money and effort for stagnation.”

“I’m still not sure of what I’m doing. The daily lessons are great, but I can barely reference them again. I wish there were a dictionary for some of these words and an easier reference guide to locate topics. Please take your time with it. I’m also not sure about the social sharing  cause it seems like people are answering questions from a previous lesson, but I can’t tell what they’re answering.”

Noom Pricing

With the Noom weight loss app, you are given a recommended plan. From there, you’ll be required to pay for the respective number of months. On average, you’ll get a monthly plan for $59 or a yearly membership for a total of $199. Compared to alternative weight loss programs such as WW (formerly Weight Watchers), Noom is fairly priced.

Final Thought: Is Noom Worth It?

Noom is a handy weight loss app that’s right for you if you’re comfortable using apps to maintain healthy habits. The lifestyle-based technique from Noom’s weight loss program helps you recognize what’s limiting you from shedding weight for you to make special changes. It’s not about shedding a few pounds temporarily and then reverting to your original lifestyle. 

Noom hopes to help you lose weight by encouraging a healthier food intake. That will take plenty of effort and accountability. It won’t help to lie to the app’s weight watchers about what you’re eating or how much exercise you’ve done throughout the day. 

If you suffer from an underlying condition that may prevent you from losing weight, Noom won’t know that. It’s designed to lump everyone into a single group. Also, the terms used in the app may be somewhat complex for some users. If you feel you can keep up with that, then it’s definitely worth it. 

Noom won’t help you with cooking and shopping. It only suggests the kinds of food you need to eat and the recipes. That will build your skills in making healthy decisions as time goes by. Of course, to get the most of this weight loss app, you need to spend some cash. The results may be worth the hefty costs.  

Frequently Asked Questions

What exactly does Noom do?

Noom is a weight program that offers a comprehensive wellness plan complete with aspects of mental health, exercise, and food built into it. It aims to change your dieting habits and keep you healthy for the long term.

Is Noom hard to cancel?

Not at all. Noom weight loss subscriptions are free and easy to cancel at any time through their official website.

How do I connect Noom to smartwatches?

Start by opening the app, then tap on the menu icon in the top left corner. Select Settings, then scroll down until you get to the Apps and Devices category. After selecting Connect additional devices, tap on the Okay option on the pop-up window. Once the list of apps pops up, select your smartwatch, and you’re ready to go.

How long is the Noom trial?

The Noom trial lasts for two weeks. Within this time, you’ll take this opportunity to see if it’s right for you. You can also use this time to explore the various features and see what will work for you and what won’t.

How much does Noom cost?

Noom offers a monthly plan for $59 and a yearly membership for $199. The latter is quite reasonable compared to competing apps such as Weight Watchers.

+ 1 sources

Health Canal avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic researches from medical associations and institutions. To ensure the accuracy of articles in Health Canal, you can read more about the editorial process here

  1. Hildebrandt, T., Michaeledes, A., Mayhew, M., Greif, R., Sysko, R., Toro-Ramos, T., & DeBar, L. (2020). Randomized Controlled Trial Comparing Health Coach-Delivered Smartphone-Guided Self-Help With Standard Care for Adults With Binge Eating. The American journal of psychiatry, 177(2), 134–142. https://doi.org/10.1176/appi.ajp.2019.19020184
Lisandra Fields

Medically reviewed by:

Kathy Shattler

Lisandra Fields is a freelance medical writer from Pennsylvania who creates articles, blog posts, fact sheets, and website content for health-related organizations across North America. She has experience working with a wide range of clients, from health charities to businesses to media outlets. She has experience writing about cancer, diabetes, ALS, cannabis, personality psychology, and COVID-19, among many other topics. Lisandra enjoys reading scientific journal articles and finding creative ways to distill the ideas for a general audience.

Medically reviewed by:

Kathy Shattler

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