The article is available free online.
Measurements of physical and psychological responses such as breathing rate, brain activation, and pupil dilation, designed to assess a person’s psychophysiological state, were collected in a group of individuals participating in either a relaxing or stressful task or being online on their own personal Facebook account. The results revealed a significantly different experience for stress or relaxation exposure compared to the response to Facebook.
Maurizio Mauri, PhD, Pietro Cipresso, PhD, Anna Balgera, MA, Marco Villamira, PhD, MD, and Giuseppe Riva, PhD, from IULM University, Auxologico Italian Institute, and Catholic University of Sacro Cuore, in Milan, Italy, and Massachusetts Institute of Technology, Cambridge, report the design, findings, and conclusions of this study in the article entitled, “Why Is Facebook so Successful? Psychophysiological Measures Describe a Core Flow State while Using Facebook.”
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