03:28pm Monday 24 February 2020

What makes us tick?

Why do we seek change, yet resist it? Why are we so passionate about sport? Why do we fall out of love? Why do we talk as if we’re rational, but act as if we’re not?

Australia’s leading social researcher, Professor Hugh Mackay will be reflecting on such issues at a public presentation at the University of Wollongong, hosted by the Institute for Innovation in Business and Social Research (IIBSoR), on Tuesday 15 May. [Hugh Mackay is a Professor of Social Science within IIBSoR].

Professor Mackay has spent a lifetime listening to people talk about their dreams, fears, hopes, disappointments and passions. In this presentation, he will reflect on some of the things that don’t change. Drawing on a 30-year social research project, he will identify the 10 desires he believes drive our social behaviour in every aspect of our lives – personally, professionally and commercially.

“Hugh Mackay is a pioneer of social research in Australia. It is an absolute privilege and pleasure to work with him and have him on the University of Wollongong team”, Director of IIBSoR, Professor Sara Dolnicar said.

“This presentation provides a great opportunity for anyone involved in strategic planning and policy development in marketing, government and non-government organisations, as well as UOW academics and students, to deepen their understanding of why we do the things we do.”

The presentation will be held at the UniCentre at the University of Wollongong on Tuesday 15 May, from
12.30 to 1.30pm

Copies of Professor Mackay’s latest books will be available for purchase and signing after the lecture.

Anyone wishing to attend the presentation should contact Maree Horne on 4221 4437 or email iibsor-info@uow.edu.au

About Hugh Mackay:

As a psychologist, author and social research practitioner, Professor Mackay has been a pioneer of social research in Australia. His influence extends to the government, education and corporate sectors.

In addition to weekly newspaper column contributions in several national newspapers such as The Australian Financial Review, The Sydney Morning Herald and The Age, Professor Mackay has become a household name through his 13 popular works of fiction and non-fiction. His latest book, What makes us tick? The ten desires that drive us, is a highly personal account of the things he has learnt from decades of experience listening to people talk about their dreams, fears, hopes and disappointments.

For further information contact Victoria Robinson on phone (02) 4221 3475 or email vrobinso@uow.edu.au

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