7 Best Vitamin Subscription Services Of 2024

Karla Tafra

Updated on - Written by
Medically reviewed by Kimberly Langdon, MD

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Ritual Essential For Women 50+

Ritual

  • Products are third-party tested
  • All supplements are vegan, non-GMO, gluten-free, and sugar-free
  • Blends are formulated on gender and age

25% Off Your First Month (Expired on May 30th): MDW25

Care/of vitamins

Care/of

  • Personalized formula according to your needs
  • Long-term adjustment
  • Sustainable vitamin packs made with compostable film

Persona

Persona

  • Personalized according to a health assessment
  • Nutritionists on-call
  • Designed by doctors

We are what we eat, but the food today is seriously lacking in vitamins and minerals. This is where supplements come in, and with a myriad of vitamin subscription services, replenishing them is easier than ever. 
Neatly tucked into vitamin packets, all of your micro[1] and macronutrient[2] needs are divided into 30 servings, one for each day. Some brands like to hand out a packet for the morning and one for the evening, while others believe once per day is enough. But no matter how you take them, it’s important to acknowledge the best ones on the market, come without any added fillers, and feature only clean ingredients[3].

Best Vitamin Subscription Services On The Market In (February. 2024)

What Are Vitamin Subscription Services?

Vitamin subscriptions are monthly deliveries of daily vitamin packs to your doorstep. They are usually tailored specifically to you using a combination of personalized questions that reveal your specific lifestyle and routines. Depending on your answers, they curate a formula they believe is the best for you, your needs, and your potential health concerns. 

Some brands only offer a range of vitamins and minerals while others add on protein, collagen, electrolytes, probiotics, and even fiber. Their goal is to create a supplement routine for you that will be easy to stay consistent with, helping you improve your productivity, focus, energy levels, sleep, and overall wellness. 

All of that being said, here are some of our favorite vitamin subscription services available on the market. 

Top 7 Best Vitamin Subscription Services Of 2024

Ritual

Ritual Essential For Women 50+

25% Off Your First Month (Expired on May 30th): MDW25

Simple, clean, and backed by science, Ritual is a daily supplement that depends on your gender and age, helping you thrive in your environment

  • Products are third-party tested
  • All supplements are vegan, non-GMO, gluten-free, and sugar-free
  • Blends are formulated on gender and age
  • Not personalized
  • Doesn’t offer support from nutritionists or other healthcare professionals

Ritual is a monthly vitamin subscription service that consists of vegan, non-GMO ingredients which contain no artificial flavors or synthetic fillers. Every ingredient is fully traceable, meaning you get to see where they’re sourced from as well as all the available clinical studies supporting their use for specific health concerns. 

Even though they’re not fully personalized for each user, Ritual’s formulas differ in gender and age, with a special focus on pregnancy and postpartum. Their products range from multivitamins and protein to prenatal and postnatal. They also come with free shipping and a 30-day money-back guarantee.

Care/of

Fully customized to the user and affordable, Care/of is a great addition to your diet. It will make taking your daily vitamins feel like a breeze and not a hassle.

  • Personalized formula according to your needs
  • Long-term adjustment
  • Sustainable vitamin packs made with compostable film
  • Products are not third-party tested
  • Not everything is suitable for vegans

Care/of curates a personalized formula based on an online health assessment. They combine vitamins, multivitamins, minerals, herbs, probiotics, protein powders, and superfoods in 30 daily sachets that can easily be taken in one go. You can also add other products to your monthly order such as melatonin sticks to improve your sleep as well as energy boosters to pick you up during the day. 

Their vitamin packs are made with plant-based, compostable film, made of wood pulp and a fermented blend of corn, cassava root, and sugarcane. This makes them amazing for the environment. Unfortunately, their supplements don’t seem to be third-party tested, and not every ingredient is suitable for vegans or those following a gluten-free diet.

Persona

Personalized daily supplement packs designed by doctors. Persona offers personal guidance with their on-call nutritionist team, guaranteeing the best for your particular case.

  • Personalized according to a health assessment
  • Nutritionists on-call
  • Designed by doctors
  • Not certified by third-party labs
  • Not all supplements are organic, non-GMO, suitable for vegans, or gluten-free
  • Can be pricey

One of the best vitamin subscriptions, Persona Nutrition offers a customized, doctor-designed approach that takes into account all of your lifestyle routines. Whether you’re pregnant, nursing, looking to improve your digestion, immune health, or heart health, Persona has a program for everyone. 

As a user, you have access to a team of nutritionists, pharmacists, and other health experts who can help answer all of your questions and ease your concerns. You can also customize your daily vitamin packs by adding additional supplements or even removing some. Most of the ingredients are organic, gluten-free, and vegan, although not all. 

Depending on your bundle, the prices can climb up to $100 or more, but there’s a lot of flexibility when it comes to customizing your order to fit your budget.

HUM Nutrition

Featuring an amazing array of personalized daily vitamin packs, HUM Nutrition has got you covered in every possible life situation. 

  • Third-party tested for purity and potency
  • Personalized according to a health questionnaire
  • Affordable with great savings
  • Cancellation fee when canceling the subscription

HUM Nutrition is a personalized vitamin subscription service that consists of clinically proven ingredients that are clean, natural, and triple-tested for potency and purity. Your online health assessment gets checked by a certified RD who gives out professional recommendations on the spot. From your skin and body to hair and mood, every area of your wellness is covered. 

All formulas are gluten-free, non-GMO, and free of any artificial sweeteners or colors. They’re also affordable with incredible savings of 25% and more when you purchase long-term plans and bundles, with additional free samples with every purchase.

Athletic Greens

75 vitamins, minerals, and whole-food sourced nutrients in a drink, Athletic Greens are a powerbomb that aids in recovery, improves sleep and mood, promotes digestion, and enhances absorption.

  • High-quality ingredients
  • Vegan, paleo, and keto-friendly
  • Helps with recovery and aids digestion
  • Not personalized
  • On the expensive side

Green powders exist on all fronts, but Athletic Greens have changed the game with their revolutionary mix of vitamins, minerals, superfoods, antioxidants, adaptogens, and functional mushrooms which all exist in one small sachet. 

Meant to be taken with food for optimal absorption, Athletic Greens are convenient, gluten-free, vegan, nut-free, sugar-free, and actually really delicious. People report feeling more energized and focused, less bloated and lighter, as well as better rested and recovered.

Rootine

High-end vitamin subscription service with latest cutting edge technology. Perfect for those who are looking for the best-customized supplement experience they can get.

  • Rigorous third-party testing to ensure the quality of vitamins and supplements
  • Personalized according to a blood test or DNA test
  • Uses latest cutting-edge technology and precision supplements
  • No access to nutritionists, RDs or other healthcare professionals
  • Expensive
  • Not all ingredients are organic, vegan, or gluten-free

Rootine is a high-end vitamin supplement subscription service that offers personalized multivitamin packs engineered to optimize your health. Their comprehensive testing includes a blood and DNA test taken at the comfort of your own home and sent for analysis. Rootine also tracks progress to continuously optimize your multivitamin packs. 

Their ingredients are vegetarian and sugar-free, third-party tested, free of artificial ingredients and fillers, and work in a 6+ hours slow-release formula. They deliver their supplements in the form of microbeads which are extremely precise and allow for hyper-personalization of formulas as well as optimal nutrient absorption.

Even though the price point is a bit more on the expensive side, this is the only subscription service on our list that actually analyzes your blood and curates personalized recommendations based on more than just an online questionnaire.

Nurish

An amazing and budget-friendly supplement subscription service, Nurish by NatureMade is simple, clean, and personalized to your specific needs.

  • Personalized according to a health assessment
  • Affordable
  • Many products are third-party tested
  • No access to nutritionists or medical professionals
  • Not all supplements are vegan, organic, or gluten-free

Nurish by NatureMade is an affordable, high-quality, personalized vitamin subscription service that can be adjusted as needed as your health needs change. Whether you choose a one-time purchase to test it out or subscribe long-term, you’ll get the 30-day worth of supplements delivered to your doorstep which will aid in your digestion, help improve your sleep, do wonders for your focus and productivity, boost your energy levels, and improve your overall health. 

They also offer pre-bundled curated packs called Everyday Active™, Everyday Relax™, Everyday Nutrition™, Everyday Wanderer™, and Everyday Glam for those who wish to keep things as simple as possible.

How To Choose The Best-Personalized Vitamin Subscriptions

When it comes to choosing the best-personalized vitamin subscription, there are a few important factors to consider. 

Quality Of Ingredients 

It’s always important to pay attention to how and where the supplements are sourced, as well as whether or not they’re free of artificial colorings, fillers, and other additives. An extra step would be to check if the supplements are third-party tested[4]. This ensures great quality, potency, transparency, and ultimately trust in the brand. 

Personalization 

When a supplement company offers personalized recommendations, it means they curated the vitamin packs specifically for you and your lifestyle. Some brands do it after you complete a thorough online assessment, while others go a step further and send you an at-home collection kit that requires a sample from your blood, stool, hair, etc. This ensures the recommendation will be the best possible for you, your needs, your dietary preferences, and your nutrient deficiencies.  

Scientific Research 

The best-personalized vitamin companies are basing their recommendations on the latest scientific research and staying up to date with all the new findings. They’re also changing and updating their ingredients as well as techniques as new technologies emerge.

Access To Medical Professionals 

Some brands offer telehealth or chat access to nutritionists, registered dietitians, or other healthcare professionals who can help answer any questions you might have.

Variety 

The best vitamin subscription services have a vast variety of vitamins, minerals, and other additional micronutrients in their supplement plan. This way your body gets a combination of all kinds of nutrients which work in unison to help you get healthier and feel better. Additionally, the best companies have plans that are suitable for every type of dietary restriction or preference such as vegan, vegetarian, keto, paleo, and gluten-free.

Dosage

The dosage of supplements depends on how much you actually need. The recommendations follow the results of your health assessment which reveals your lifestyle habits and routines, as well as dietary intake. This shows which supplements you might need more or less of in order to look and feel your best. 

Your dosage will most likely be different from anyone else as your body, nutrient needs, and health goals are unique to you. This is where the personalized approach really pans out and helps you save money in the long run, deterring you from buying generic brands which might not work for you. 

Still, some supplement companies do offer pre-curated blends which in general, work for almost everyone. The premise is that everyone is lacking in some micronutrients and getting at least some of them in supplement form is better than none. 

Final Thought

Vitamin subscription services are a convenient and easy way to purchase and take supplements you might be lacking. Since the majority of companies offer personalized recommendations, you’re not just blindly going to the drugstore and spending money on generic brands which might or might not work for you. Personalized vitamin supplements are more precise to your needs and can help with sleep issues, weight loss and weight management, energy levels, and so much more.

Frequently Asked Questions

How do vitamin subscription services work?

Vitamin subscription services get curated and tailored to you and your preferences after the completion of a health questionnaire. They get delivered to your doorstep in convenient packages which are divided into 30 days, one for each day.

Do I need vitamins?

No, unless you have a medical condition that strictly requires you to supplement a specific nutrient, you don’t really need vitamins. Unfortunately, due to the poor quality of today’s food, water, and soil, our ingredients are lacking in nutrients. This causes nutrient deficiencies all over the world. This is where vitamin supplements help optimize your health and wellness.

Which vitamin subscription service is the best for me?

It’s impossible to know which one is absolutely the best for you, but you have the option to try out a few and find your favorite. And with them being delivered to your doorstep, all you have to do is click a button.

Is personalized supplementation the best approach?

Absolutely yes. When you receive personalized recommendations, they’re based on a health assessment of your age, weight, gender, lifestyle habits and choices, preferences, dietary restrictions, and more. This ensures you get the best possible combination of supplements for your needs.


+ 4 sources

Health Canal avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic researches from medical associations and institutions. To ensure the accuracy of articles in Health Canal, you can read more about the editorial process here

  1. Shenkin, A. (2006). Micronutrients in health and disease. Postgraduate Medical Journal, [online] 82(971), pp.559–567. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2585731/.
  2. Venn, B.J. (2020). Macronutrients and Human Health for the 21st Century. Nutrients, [online] 12(8), p.2363. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7468865/.
  3. US), M. (2020). Introduction and Background. [online] Nih.gov. Available at: https://www.ncbi.nlm.nih.gov/books/NBK216048/.
  4. Perishable (2022). Third-Party Testing Guidance | U.S. Anti-Doping Agency (USADA). [online] U.S. Anti-Doping Agency (USADA). Available at: https://www.usada.org/athletes/substances/supplement-connect/reduce-risk-testing-positive-experiencing-adverse-health-effects/third-party-testing-guidance/.
Karla Tafra

Medically reviewed by:

Kimberly Langdon

Karla is a published author, speaker, certified nutritionist, and yoga teacher, and she's passionate when writing about nutrition, health, fitness, and overall wellness topics. Her work has been featured on popular sites like Healthline, Psychology.com, Well and Good, Women's Health, Mindbodygreen, Medium, Yoga Journal, Lifesavvy, and Bodybuilding.com. In addition to writing about these topics, she also teaches yoga classes, offers nutrition coaching, organizes wellness seminars and workshops, creates content for various brands & provides copywriting services to companies.

Medically reviewed by:

Kimberly Langdon

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