The launch of the study’s name and identity coincides with a consultative conference on the study for UK academics and policymakers.
“This is an important and exciting moment for the study,” said Professor Carol Dezateux, Director of Life Study. “We are embarking on a ground-breaking and ambitious study which will enrol over 100,000 mothers and their partners during pregnancy and follow them and their babies through childhood into adult life.
“Families that take part will be supporting research which will make a real difference to our understanding of children’s lives now and for the future. We needed to find a memorable name for the study that could grow alongside its participants and have meaning for them whatever their background.”
Ideas for names were developed and then tested with pregnant mothers and their partners at focus groups held in London and Birmingham earlier this year. The focus groups were also asked to comment on different straplines and visual representations of the study.
UK academics from social, environmental, clinical, and biomedical sciences together with UK policymakers attending today’s scientific conference have an opportunity to engage with Life Study and its design and to comment on the topics and measures that have been proposed for inclusion in the pilot phase of the study, due to commence in 2013.
“After the conference concludes, we plan to launch an on-line consultation to allow as wide a range of stakeholders to engage with Life Study as possible,” said Professor Dezateux. “We are also planning further public involvement in the study design through focus groups and other fora to help us prepare for the pilot phase of Life Study in 2013.”
Image caption: UCL Institute of Child Health, home to Life Study.
For more information contact: Justin O’Brien (E: justin.o’email@example.com; T: +44 020 7905 2137)