The renowned healthcare provider joined forces with the leading snackable content producer to create need-to-know information for today’s on-the-go parents, many of whom are relying more and more on their mobile devices to access health content, and who want to cut through the clutter of social media.
“Moms spend an average of 6.1 hours a day on their smartphones, and 88 percent of moms use their smartphones to search for information,” said Elisa All, founder of 30Second Mom. “No one has five minutes anymore, but everyone has 30 seconds. We use that amount of time to offer credible information created by experts like the excellent physicians at Loyola University Health System. Parents can get the content they need quickly, then share it through the power of social media.”
Health concerns are paramount in the minds of parents, and growing every day. From issues like Enterovirus and vaccines to childhood obesity and even Ebola, parents have more to be concerned about than ever before. And with so much media overload and misinformation, parents need a trusted source they can turn to for answers – quickly.
“We’re pleased to be working with 30Second Mom to develop content that parents need to know, in formats that are quick and easy to understand,” said Jane Griffin, vice president of marketing at Loyola University Health System. “Our goal is to provide insight into health topics that matter to parents, that they can read or watch on video in 30 seconds or less.”
This “snackable” content is created by five physicians (who also happen to be moms) from Loyola University Health System:
- Dr. Bridget Boyd, pediatrician and medical director of the newborn nursery at Loyola University Health System. She is a proponent of pediatric safety, especially now that she’s the mom of two active kids.
- Dr. Hannah Chow-Johnson, pediatrician and co-medical director of Loyola University Health System center in North Riverside, Ill. She’s a mom of three, an accomplished pianist and a world traveler who speaks five languages.
- Dr. Josephine Dlugopolski-Gach, board certified in adult internal medicine and pediatrics. When not with patients or teaching at Loyola University Chicago’s Stritch School of Medicine, this mom of three enjoys the outdoors with family.
- Dr. Heidi Renner, board certified in adult internal medicine and pediatrics. This mom of three is passionate about patient care and her family. Her specialties include adolescent medicine, especially the care of adolescent females.
- Dr. Kimi Suh, family medicine physician at the Loyola Center for Health in Elmwood Park, Ill. She especially enjoys women’s health, prenatal care and child/adolescent medicine. Her favorite job is mom to her toddler son and infant daughter.
Parents can log on to 30SecondMom.com or download the 30Second Mom app for iPhone or Android and review all health tips, or search by subject or even by expert to find relevant content that is helpful to them.
Each month, 30Second Mom will send out media releases with timely content created by the physicians at Loyola University Health System, who are all available for interviews. The physicians also will be featured on #30SecondMom Twitter chats, where they will engage directly with the 30Second Mom community. Please contact us for specific content or interview requests.
30Second Mom is the leading producer of snackable content for parents, with 14 categories of information created by about 130 expert contributors. 30Second Mom is the first vertical launched by 30Second Mobile, founded by award-winning media entrepreneur Elisa All. All previously founded iParenting.com the leading parenting website for parents that was acquired by Disney in 2007. 30Second Mobile is based at the 1871 tech incubator in Chicago’s Merchandise Mart, where top digital startups get their start.
Loyola University Health System (LUHS) is a member of Trinity Health. Based in the western suburbs of Chicago, LUHS is a quaternary care system with a 61-acre main medical center campus, the 36-acre Gottlieb Memorial Hospital campus and more than 30 primary and specialty care facilities in Cook, Will and DuPage counties. The medical center campus is conveniently located in Maywood, 13 miles west of the Chicago Loop and 8 miles east of Oak Brook, Ill. The heart of the medical center campus is a 559-licensed-bed hospital that houses a Level 1 Trauma Center, a Burn Center and the Ronald McDonald® Children’s Hospital of Loyola University Medical Center. Also on campus are the Cardinal Bernardin Cancer Center, Loyola Outpatient Center, Center for Heart & Vascular Medicine and Loyola Oral Health Center as well as the LUC Stritch School of Medicine, the LUC Marcella Niehoff School of Nursing and the Loyola Center for Fitness. Loyola’s Gottlieb campus in Melrose Park includes the 255-licensed-bed community hospital, the Professional Office Building housing 150 private practice clinics, the Adult Day Care, the Gottlieb Center for Fitness, Loyola Center for Metabolic Surgery and Bariatric Care and the Loyola Cancer Care & Research at the Marjorie G. Weinberg Cancer Center at Melrose Park.