Ritual Prenatal Reviews 2023: Is It A Good Pregnancy Vitamin?

Lindsey Desoto

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Medically reviewed by Kathy Shattler, MS, RDN

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Ritual Prenatal Multivitamin




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  • Includes 12 nutrients needed to support and maintain a healthy pregnancy
  • 30-Day money-back guarantee
  • Vegan-friendly
  • Ingredients are made traceable
  • Delayed-release capsule
  • Free of GMOs, artificial colors, and unnecessary additives

Brand Information

  • Founded in 2016
  • Offers simple, clean supplements
  • Made with traceable ingredients
  • Scientific leadership team on staff

Medical Benefits

  • Supports a healthy pregnancy
  • May help prevent birth defects
  • May prevent neural tube development
  • May support a healthy birth weight

About The Brand

Ritual is a subscription-based supplement company founded in 2016 by a woman named Katerina Schneider after searching for a prenatal vitamin during her own pregnancy. When she realized she couldn’t find a trustworthy brand whose prenatal vitamins didn’t contain questionable ingredients, she decided to build her own. 

Ritual offers everything from clean vitamins to protein shakes and gut health supplements. Yet they are most known for their high-quality vitamins designed to support women during various stages of their lives.

Ritual’s pregnancy lineup features protein powder for pregnant and lactating women, as well as prenatal vitamins and postnatal vitamins. But here’s the catch. They are a bit more expensive than other brands. Are they worth the hype?

This article will examine Ritual’s Essential Prenatal Multivitamin, discuss its pros and cons, and compare similar alternatives.

Top Ritual Products In March 2023

The Line Up At A Glance

Ritual Essential for Women Multivitamin 18+

Editor’s Choice

Essential for Women Multivitamin 18+

  • Vegan-friendly
  • United States Pharmacopeia (USP) Verified
  • Mint or citrus flavored

Ritual Essential for Women Prenatal Multivitamin

Best For Women Who Are Pregnant Or Trying To Become Pregnant

Essential for Women Prenatal Multivitamin

  • Provides essential nutrients to support a healthy pregnancy
  • Includes DHA
  • Vegan-friendly

Ritual Essential Protein Daily Shake 18+

Best Protein Shake

Essential Protein Daily Shake 18+

  • 20 grams of protein per serving
  • Informed-Sport Certified
  • Vegan

Ritual Synbiotic+

Best For Gut Health

Gut Health Synbiotic+

  • Includes prebiotics, probiotics, and postbiotics
  • Vegan-friendly
  • Contains 11 billion colony-forming units (CFUs)

What Is Ritual Prenatal Multivitamin?

Ritual Prenatal Multivitamin is designed to prepare your body for pregnancy and support the increased nutrient needs during pregnancy. It is ideal for women who are pregnant or trying to become pregnant.

Unlike many other products on the market today, you’ll never be left questioning if your prenatal vitamin is safe or contains questionable ingredients. In addition to being tested by a third party, Ritual prioritizes transparency. On their website, you’ll find details on where every ingredient in its prenatal vitamin comes from and its benefits. This visible supply chain helps you feel comfortable with what you are putting in your body.

As a bonus, it is free of gluten, major allergens, and animal derivatives, making it well-tolerated by most individuals.

Feature Product & Coupon

Ritual Prenatal Multivitamin

Best Reputation

Ritual Prenatal Multivitamin

  • Includes 12 nutrients needed to support and maintain a healthy pregnancy
  • 30-Day money-back guarantee
  • Vegan-friendly
  • Ingredients are made traceable
  • Delayed-release capsule
  • Free of GMOs, artificial colors, and unnecessary additives

How Does Ritual Prenatal Work?

Ritual Essential Prenatal Multivitamin delivers 12 key nutrients to help support you and your baby before and during pregnancy. It comes in a delayed-release capsule[1], which is designed to withstand acidic conditions in your stomach and reach the small intestine, an optimal place for nutrient absorption. The small intestine is also not as prone to digestive upset.

Ritual utilizes its signature beadlet-in-oil design to combine oily and dry ingredients in one capsule. This means fewer pills are required. Capsules are essenced with lemon or mint, which pregnant women experiencing nausea or morning sickness may find pleasing.

Additionally, capsules are free of gluten, genetically modified organisms (GMOs), major allergens, artificial colors, and synthetic additives. Like other supplements sold by Ritual, their prenatal has been third-party tested twice for heavy metals, microbes, allergens, and other contaminants. While some products in Ritual’s portfolio have earned the United States Pharmacopeia (USP) Verified Mark, it does not appear Ritual Essential Prenatal Multivitamin has.

Ritual Essential Prenatal has, however, earned the Non-GMO Project Verification Seal after meeting strict requirements for traceability, testing, and segregation.

Because Ritual operates on a subscription model, you must sign up for a monthly subscription when purchasing Ritual Prenatal Multivitamin. This means you will receive the multivitamin monthly unless you change your delivery date or cancel your order. A one-month supply costs $39 and ships free. If you are unsatisfied with your product for any reason, Ritual offers a 30-day money-back guarantee.


  • Includes DHA
  • Third-party tested
  • Comes in mint or citrus-scented capsules
  • Contains highly absorbable methylated folate
  • Supports a healthy pregnancy
  • Gentle on the stomach
  • Can be reimbursed by your health savings account


  • Only contains 10% of the DV for choline
  • Missing some key nutrients
  • Subscription required
  • Slightly more expensive than other brands

Ritual Prenatal Ingredients

Ritual Essential Prenatal Multivitamins prioritize 12 vitamins and minerals to support the nutrient needs of you and your developing baby in just two vegan capsules. Each gluten-free, vegan-friendly capsule features essential nutrients such as vitamin D3, omega-3 docosahexaenoic acid (DHA), iron, folate, iodine, and choline sourced from clean, sustainable ingredients.

Unlike many other prenatal supplements, Ritual Prenatal features omega-3 DHA sourced from vegan-certified microalgae instead of fish oil, as well as vitamin D3 sourced from vegan-friendly wild lichen. The iron in Ritual Essential Prenatal is in a chelated form, which is gentler on the stomach. 

Lastly, the folate in this prenatal vitamin is methylated folate as 5-MTHF, which is the most active form of folate. It does not require activation, making it immediately available[2] and absorbable[3] by people who have a common gene variation (MTHFR) that affects their ability to convert folic acid to folate.

Ritual also gives users the option to choose between a bottle that contains lemon or mint-scented capsules to make taking a prenatal vitamin a more enjoyable experience.

Ritual Prenatal Ingredients

The ingredients found in Ritual Essential Prenatal Vitamins are all included in the key vitamins and minerals needed during pregnancy, as outlined by the American College of Obstetricians and Gynecologists[4] (ACOG).

You may notice that some nutrients, such as vitamins A, C, and B6, and calcium that the ACOG recommends, are missing from the Ritual Essential Prenatal Nutrition Facts label.  It also contains less than the daily recommended amount of choline, iron, and iodine than what is generally recommended.

Ritual takes a food-first approach when it comes to formulating their multivitamins. The company believes that multivitamins, including prenatal vitamins, should only be used as a means to fill the nutrient gaps in your diet.

For example, if you already eat plenty of iron-rich foods, taking a supplement with the full 100% Daily Value (DV) of iron can increase iron intake to excess levels, which may cause an upset stomach or constipation[5]

This product does not include calcium, but it contains “calcium-helper” nutrients, such as Vitamin D3, Vitamin K2, magnesium, and boron.

Here’s a deeper look into the key nutrients in Ritual Essential Prenatal Multivitamins and how they can support your pregnancy.

Vitamin D3

Vitamin D is vital for healthy immune function, bone health, and cell division. It is also required for the absorption and metabolism of phosphorus and calcium. During pregnancy, getting adequate vitamin D[6] is important for your baby’s growth and development, tooth enamel formation, and bone development. Ritual contains 333% of the daily value (DV) for pregnant or lactating women, or 2,000 IU for this nutrient.


Iron supports red blood cell formation. Pregnant women need almost double the amount of iron than non-pregnant women to make more blood to supply oxygen to their babies. 

Inadequate iron intake[7] during pregnancy can lead to premature birth or low birth weight, which can cause developmental problems during birth and childhood. 

Since Ritual Prenatal Vitamins only meet 67% of a pregnant woman’s iron needs, if you have a history of iron deficiency anemia, you may consider speaking with your doctor about taking an additional iron supplement. 


Folate is essential[8] before and during pregnancy to prevent neural tube defects. In particular, it supports healthy brain development and helps protect against birth defects of the baby’s spine (spina bifida) and brain (anencephaly). Folate is present at 167% of the DV.


Iodine[9] is essential for thyroid hormone production and the baby’s nervous system development. Pregnant women need more iodine to support increased thyroid hormone production during pregnancy, increased iodine loss through the kidneys, and the transfer of iodine to the baby. 

Iodine deficiency during pregnancy is linked to an increased risk of pregnancy loss, thyroid deficiency, and cognitive impairment in the developing baby. Ritual provides 52% of the DV for this nutrient, so be sure to include other iodine-rich foods in your diet.


Choline is important during pregnancy because it helps your baby’s brain and spinal cord develop properly. It may also help protect against neural tube defects. Studies[10] show that most pregnant women are not meeting their recommended choline intake and may benefit from boosting choline intake through dietary modifications and/or supplementation. 

Ritual’s Essential Prenatal only contains 10% of the recommended daily intake for choline during pregnancy. If you choose this prenatal, be sure to eat plenty of choline-rich foods such as fish, poultry, liver, eggs, and beef. 

DHA (docosahexaenoic acid)

DHA[11] is an omega-3 fatty acid essential for the baby’s growth and development. In particular, pregnant women need DHA to aid in developing their baby’s brain and eyes. While DHA is naturally present in some foods, such as fatty fish, many pregnant women fall short of meeting the daily recommended intake of DHA. Doctors generally recommend that pregnant women consume at least 200 milligrams[12] of DHA. Ritual Prenatal DHA can meet these recommended amounts.

Alternatives To Ritual Prenatal Multivitamin

Beli Women Prenatal Multivitamin

Beli Women Prenatal Multivitamin

See Beli Women Review

15% Off Coupon: HEALTHCANAL

  • 30-day money-back guarantee 
  • Gentle on the stomach
  • Includes 20 essential nutrients
  • Pricey
  • Does not contain DHA

Persona Prenatal

Persona Prenatal

See Persona Review

  • Includes ginger, which may ease an upset stomach
  • Personalized supplement recommendations are available
  • Free consultation with nutritionists
  • Lacks third-party testing
  • May require multiple pills
Care/of Prenatal

Care/of Prenatal

See Care/of Review

  • Contains 22 essential nutrients
  • Affordable
  • Easy on the stomach
  • Does not include DHA

Health Benefits Of Ritual Prenatal Multivitamin

When you’re pregnant, eating a nutritious diet is a top priority. A well-balanced diet rich in fruits, vegetables, whole grains, dairy, and seafood will provide you and your developing baby with important nutrients required to grow and thrive.

Unfortunately, most pregnant women[13] do not consume enough of these foods. Poor diets during pregnancy that lack key nutrients, such as iodine, iron, folate, and vitamin D, among others, can increase the risk of health complications during pregnancy.

Taking a high-quality prenatal vitamin, such as Ritual Essential Prenatal Multivitamin, can be a great way to maintain your health during pregnancy and minimize certain health risks.

Potential benefits of Ritual Prenatal Multivitamin include:

  • Deceased risk of birth defects
  • Reduced risk of your baby developing spina bifida and neural tube defects
  • May prevent iron deficiency anemia
  • Decreased risk for low birth weight, pre-term delivery, and miscarriage
  • Improved bone health from calcium-helper nutrients

Potential Side Effects

In some cases, prenatal vitamins’ size and iron content can worsen nausea. Ritual Essential Prenatal is formulated with chelated iron and comes in a smooth, easy-to-swallow capsule, which should minimize unpleasant symptoms. Still, some people may experience side effects when taking prenatal vitamins.

According to research[14], the most common side effects of prenatal vitamins include:

  • Constipation
  • Nausea
  • Vomiting

Taking high doses of certain nutrients can also cause side effects. Always talk with your healthcare provider about what type of prenatal multivitamins you should take.


Ritual Essential Prenatal Multivitamin is straight to the point and doesn’t require multiple pills throughout the day. Simply take two pills together, in the morning or at night. It should be taken daily for maximum benefits.

Ritual Prenatal Review: What Do Real Users Say?

Overall, most users have been very pleased with Ritual Essential Prenatal. According to Ritual’s website, the product has earned a solid four out of five-star rating. However, some users have voiced complaints about its fishy aftertaste.

Here are a few helpful Ritual Prenatal Vitamins reviews from the company’s website.

“I want to love these. I love the concept & they were great until I became pregnant, but the fish burps are disgusting. I’ve started taking it before bed & I still have problems. I think I’m going to have to find something else.”

Alexandra D.

“My 1st pregnancy, I used the prescription horse pill prenatal, but the 2nd time I wanted something different….I love these and feel a lot better taking them!”

Patricia A.

“I have been taking my ritual vitamin for FOUR YEARS! I can tell you that I feel my best, and I love this multivitamin! It has never made me sick, and I mostly take it without food. It has been a part of my morning routine, and I love that it’s just two capsules a day! By the way, they smell amazing! I have gotten my sisters and friends to try it as well. They even switched to the prenatal when they got pregnant and never got sick from taking it! Don’t hesitate to subscribe. Health is wealth!”

Vanessa A.

Final Thought

Taking a prenatal vitamin can help fill the nutrient gaps in your diet to support the health of you and your developing baby before and during pregnancy.

Ritual Essential Prenatal Vitamins are a great choice if you’re looking for a high-quality prenatal multivitamin and already have a reasonably healthy diet. This prenatal vitamin prioritizes twelve essential nutrients that the diets of many pregnant women fall short in.

While we agree that this is a good option, it’s always a good idea to speak with your healthcare provider or registered dietitian to ensure your prenatal vitamin has all the nutrients to support your unique nutrient needs during pregnancy.

Frequently Asked Questions

Will it harm your baby if you don’t take prenatal vitamins?

Prenatal vitamins should be taken during pregnancy because they contain essential vitamins and minerals to maintain the mother’s health while supporting the growth and development of the unborn child. Nutrient deficiencies during pregnancy can lead to low body weight, pre-term delivery, and even birth defects.

Are Ritual vitamins FDA-approved?

By law, the Food and Drug Administration(FDA) does not approve dietary supplements. However, all products sold by Ritual are manufactured per the FDA’s current Good Manufacturing Practices (cGMPs), which help ensure they are safe and of good quality. Ritual also completes third-party lab testing for heavy metals, microbes, major allergens, and other contaminants.

What is the best time to take prenatal vitamins?

You can take prenatal vitamins at any time of the day. Whether you choose to take them at breakfast, lunch, or dinner is entirely up to you.

Is Ritual prenatal good for pregnancy?

Yes. Ritual Essential Prenatal Vitamins contain twelve important nutrients to support a woman before and during pregnancy. Because it is designed to supplement a healthy diet, be sure to eat a well-balanced diet that includes fruits, vegetables, lean protein, whole grains, and healthy fats to ensure your bases are covered.

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Health Canal avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic researches from medical associations and institutions. To ensure the accuracy of articles in Health Canal, you can read more about the editorial process here

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Lindsey Desoto

Medically reviewed by:

Kathy Shattler

Lindsey DeSoto is a Registered Dietitian Nutritionist based out of Coastal Mississippi. She earned her BSc in Nutrition Sciences from the University of Alabama. Lindsey has a passion for helping others live their healthiest life by translating the latest evidence-based research into easy-to-digest, approachable content.

Medically reviewed by:

Kathy Shattler

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