The Director of the Centre for Health Initiatives at UOW, Professor Sandra Jones, will discuss ‘how everything you need to know about your health is on TV – but most of it is wrong’.
She will discuss how in 2010 we have unprecedented access to mass media – with a vast range of TV channels, hundreds of glossy magazine titles, the Internet –and even TV on our mobile phones.
Professor Jones believes that this is a great source of entertainment, but the ‘Uni in the Brewery’ presentation will discuss how the media measures up as a source of health information.
“Surveys show that the media is a primary source of health information for children and adults. Much of what we know – or think we know – about our health comes from watching television, reading newspapers and magazines, and surfing the Internet”, Professor Jones said.
“However, decades of research into health information in entertainment programs, news coverage, and advertising shows that most of this information is confusing, misleading or just plain wrong”.
Professor Jones’ presentation will also address why the media gets it wrong, and how we can more critically interpret the information we receive.
‘Uni in the Brewery’ is a free lecture series aimed at the public. It gives people the opportunity to learn about the various research projects conducted at UOW and to be involved in lively discussion with the presenters.
The presentation runs from 5.30 to 6.30pm at Five Islands Brewery (corner of Harbour and Crown Streets, Wollongong). RSVP to 4221 4126 or email Laura at email@example.com
For further information contact Professor Sandra Jones on 4221 5106.