08:43am Tuesday 07 July 2020

QUT study helps smokers conquer craving and quit

Around one in five successfully quit for at least a month. But for many, the attempt doesn’t last.

If you are among the many Australian smokers who have tried to quit several times but haven’t yet been able to stay off cigarettes, a new QUT study could help you stub out for good.

In fact, join the study now and you could be starting the New Year smoke free.

The new study uses imagery to help smokers strengthen their resolve and reduce their craving.

Lead researcher Brittany Keen says other recent studies have shown that imagery plays a large role in keeping craving under control and maintaining motivation.

“Imagery has worked to help people reduce cravings for other things like food and alcohol,” the research student said.

“Our group at QUT has developed a new treatment using imagery which boosts participants’ motivation and deals with their cravings.”

Ms Keen said the imagery did not use the ‘shock horror’ tactics of some anti-smoking campaigns, but instead focused on how good people would feel if they continued to stay off the smokes.

She said the new treatment also showed people how they could use their smartphones to help them with their attempt to quit.

“For many smokers, quitting is a regular occurrence. They’ve tried a long list of different methods with little success but people shouldn’t give up, they should give this study a go.”

She said the study was not time consuming and involved some brief online surveys, up to two face-to-face sessions at QUT, Kelvin Grove, and four support calls over the course of the twelve-week study.

Ms Keen is looking for participants who smoke 10 or more cigarettes per day, own a smartphone and want to quit the habit.

For more details or to take part in the study, email [email protected]

Media contact: Rose Trapnell, QUT media team leader, 07 3138 2361 or 0407 585 901 [email protected]


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