Just in time for New Year’s resolutions, Cleveland Clinic, the City of Cleveland, Cuyahoga County, Curves, YMCA of Greater Cleveland, Dave’s Markets and the American Heart Association announced today that they will join forces and combine their resources to launch go!FIT Greater Cleveland, a free, comprehensive public health campaign for Cuyahoga County adult residents. The campaign is designed to improve the overall health and well-being of the county by breaking down barriers and increasing access to fitness and weight management facilities in the area.
Each participant in the go!FIT Greater Cleveland program will receive:
- A free three-month membership to a Curves or YMCA location in Cuyahoga County
- Free access to the Curves weight management and nutrition program
- Discount coupons on healthy foods from Dave’s Markets
- Free access to a variety of health and nutrition classes throughout the campaign
- Free access to the Start! Daily Walking Guide, an interactive online tool that promotes healthy living and walking courtesy of the American Heart Association
Registration begins today at the go!FIT Greater Cleveland web site, http://www.gofitcleveland.com/, and continues through Jan. 31, with membership at the participating locations starting Jan. 1.
The go!FIT Greater Cleveland program is open to Cuyahoga County adult residents who are not currently members of a fitness facility, have not been members of a facility in the last 90 days and do not otherwise have free access to a fitness facility available to them through another program/employer. Participants will be required to have a weekly assessment of their progress. The campaign also includes fitness and nutrition assessments for participants. At the end of the program, prizes will be awarded based on program participation and commitment.
“Each partner involved in this campaign is committed to improving the health and well-being of Cuyahoga County,” said Delos M. “Toby” Cosgrove, MD, Cleveland Clinic President and CEO. “By working together to break down the barriers to fitness, nutrition and healthy foods, we hope to initiate a wellness movement that creates a healthier, more productive region and begins to reverse the devastating effects of preventable chronic diseases, improving the quality of life for everyone.”
In 2007, Cleveland Clinic, together with the City of Cleveland, Cuyahoga County and the State of Ohio, launched SmokeFree Greater Cleveland, a program designed to reduce the rate of smoking in our region, one of the most deadly causes of preventable diseases. It is estimated that program saved more than 15,000 life years and helped more than 3,000 residents quit smoking.
Similarly, go!FIT Greater Cleveland was created with partners equally committed to the eradication of preventable disease. During the past 20 years, there has been a dramatic increase in obesity in the United States, and Ohio has the second highest health care costs related to obesity in the country. It is estimated that by 2018 more than 50 percent of the adult population in six states, including Ohio, will be obese.
“A campaign like go!FIT Greater Cleveland is yet another tool to help us address a critical need in Northeast Ohio,” said Cleveland Mayor Frank Jackson. “In addition to programs like Steps to a Healthier Cleveland, go!FIT Greater Cleveland is an additional tool for residents to kick off the New Year in a healthier and more active way.”
Curves International and Northeast Ohio Curves locations have made significant contributions to the go!FIT Greater Cleveland challenge by offering free three-month memberships to residents of Cuyahoga County, as well as donating all materials for their scientifically proven weight-management program to participants.
“Curves shares a passion and commitment to empower individuals to take charge of their health and achieve wellness with our fellow go!FIT partners,” stated Curves CEO Gary Heavin. “By increasing our outreach through this unprecedented community effort, our partnership with go!FIT is a natural extension of that mission, and we and hope more organizations will follow this lead in their communities.”
For 156 years, the YMCA of Greater Cleveland has served the community by providing quality resources, programs, activities and facilities that promote the balanced development of spirit, mind and body. In addition to offering free club memberships, the YMCA will offer a wide variety of educational classes to all go!FIT Greater Cleveland participants.
“The YMCA of Greater Cleveland serves people of all ages, ethnic origins, religious affiliations and socioeconomic levels,” said CEO and President Glenn Haley. “Our focus remains on building strong kids, strong families, and strong communities. go!FIT Greater Cleveland is a great way to kick off 2010 on a healthy note.”
The City of Cleveland has also included its 20 recreation centers as locations for a variety of health events and information throughout the campaign. These centers feature indoor pools and a variety of programs free of charge to City residents. A full schedule will be available at the go!FIT web site.
Interested county residents can visit http://www.gofitcleveland.com/ for more details, and more information is available by calling 866.923.9509. Participants and the community can also get involved with go!FIT by searching “go fit Cleveland” on Facebook or following the campaign on Twitter, @goFITCleveland.
About the American Heart Association
Founded in 1924, we’re the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America’s No. 1 and No. 3 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.
About City of Cleveland Recreation Centers
The City of Cleveland operates twenty recreation centers, which include eighteen indoor pools and provide a wide variety of recreation programs to City of Cleveland residents free of charge from 12:00 pm – 7:30 pm Monday thru Friday and 10:00 am – 5:30 pm on Saturday. The City also features an outdoor skating rink, a fine arts facility, a residential camp, and two 36-hole golf courses. For more information, or to access any schedule, please visit our website at http://www.cleveland-oh.gov/.
About Cleveland Clinic
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multispecialty academic medical center that integrates clinical and hospital care with research and education. Cleveland Clinic was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. About 2,000 full-time salaried physicians and researchers and 7,600 nurses at Cleveland Clinic represent more than 100 medical specialties and subspecialties. In addition to its main campus, Cleveland Clinic operates nine regional hospitals in Northeast Ohio, Cleveland Clinic Florida, the Lou Ruvo Center for Brain Health in Las Vegas and Cleveland Clinic Canada. In 2008, there were more than 4.2 million visits throughout the Cleveland Clinic health system and 165,000 hospital admissions. Patients came for treatment from every state and from more than 80 countries. Visit Cleveland Clinic at clevelandclinic.org.
Curves works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to over 4 million women. With more than 10,000 locations in dozens of countries, Curves is the world’s largest fitness franchise. For more information, please visit: http://www.curves.com/ or http://www.curvescomplete.com/.
About Dave’s Markets
Dave’s Markets was founded in the late 1920’s when Alex Saltzman, the first of four generations of grocers, hung up reins in his horse drawn produce wagon and opened the first corner family store at 33rd and Payne Avenue in Cleveland. The store was named for Alex’s son, Dave who succeeded his father in the business.
Following in Dave’s footstep was his son Burton who recognized that the store needed to address the growing needs of their customers. Over the years, Burton along with his two sons, Dan and Steve Saltzman, have expanded upon the company’s original vision and continue to grow the chain. Dave’s is the only retail food store to invest significantly in Cleveland in recent years. New and exciting developments at Dave’s included the acquisition of four new locations in 2007 as well as the launch of Dave’s Mercado at the Ridge Road location. The Mercado provides the largest selection of hispanic foods in the Cleveland area. The Saltzman Family is proud to have stores serving 13 local neighborhoods.
About the YMCA of Greater Cleveland
The YMCA of Greater Cleveland delivers programs and services through a variety of means including full-service, traditional branches and a smaller “express” branch. (a full-service branch is under construction in Lorain County.) The 10 traditional branches feature a pool and gym and offer a wide variety of programs and services for individuals and families.