The research – commissioned by Superdrug and Cancer Research UK as part of their joint campaign to encourage people to enjoy the sun safely this summer – highlights the worrying lengths sun-seeking Brits are prepared to go to in search of a tan.
Far from being a small price to pay for a tan, sunburn is a sign that your skin cells have been seriously damaged by too much sun. It is this damage that can increase the risk of skin cancer later in life.
Even the unpleasant short term side-effects of sunburn – such as red, peeling or blistering skin – haven’t put people off their search for the perfect tan. In fact, 34 per cent of those who admitted to getting sunburnt this year whilst trying to get a tan said that while they would be ‘a bit more careful’ next year, they would still be prepared to risk sunburn for a tan. And of those who got sunburnt, 39 per cent said they burned every year.
The most common place that people got burnt this year was on their face, with 40 per cent admitting they were left red-faced after spending too long in the sun. Getting too much sun can cause premature ageing, making skin look old and leathery before its time – which is surprising because many people seek a tan because they think it will make them look good. This was followed by arms (39 per cent), shoulders (37 per cent) and neck (36 per cent).
Martin Crisp, Superdrug superintendant pharmacist, said: “What’s particularly concerning is that people are setting out with the specific aim of getting sunburn because they see it as part of getting a tan. What they aren’t realising is that there is more going on in the skin than what you see on the surface and, while the sunburn and tan may fade, the damage does not. Put simply, the more time people spend in the sun, the more damage they are doing to their skin, and they should seriously ask themselves whether it’s a risk they’re prepared to take.”
The results also show that two in three people got sunburnt when they were not even trying to get a tan. 41 per cent of these said they didn’t realise the sun was strong enough to burn, while around a third admitted they didn’t take any steps to protect their skin.
Ed Yong, head of health information at Cancer Research UK, says, “Sunburn is a clear sign that your skin has been damaged in ways that can lead to skin cancer, a disease that’s affecting more and more people in the UK. While it’s important to enjoy the sun safely to get enough vitamin D, there are risks involved in long exposures. And these results indicate that people aren’t taking these risks seriously enough. Getting painful sunburn just once every two years can triple the risk of melanoma, the most serious type of skin cancer. Whether at home or abroad, use shade, clothing and plenty of sunscreen to protect yourself.”
More than 10,300 cases of malignant melanoma are diagnosed in the UK every year, and almost 2,000 people die from it. Anyone can develop skin cancer but some people have a higher risk including those with fair skin, lots of moles or freckles, a history of sunburn or a family history of skin cancer. Over the last twenty-five years, rates of malignant melanoma in Britain have risen faster than any other common cancer.
That is why Superdrug and Cancer Research UK are working together to encourage people to get to know their skin and how it normally reacts in the sun so they can protect themselves against sunburn. The message is simple – don’t let sunburn catch you out. Use shade, clothing and at least factor 15 sunscreen – the higher the better – applied generously and regularly to protect your skin.
With the British weather looking like it is on the up for the next week at least, Superdrug stores across the country are providing information and advice to customers about sun safety, The 200+ pharmacy stores will also be offering free sunscreen consultations showing how to apply sunscreen correctly. Stores have also been fundraising for Cancer Research UK as part of their summer campaign to raise awareness of the importance of being safe in the sun, and helping to fund vital research into skin cancer. Last weekend’s theme was Summer Fun & Sun in the outdoors, and was the fifth of six themed fundraising weekends held at stores this summer.
For further media information contact the Cancer Research UK press office on 020 7061 8300
Notes to editors
All figures, unless otherwise stated, are from OnePoll. Total sample size was 2,000 adults. Fieldwork was undertaken online over the weekend of 21-22 August 2010.
923 participants (46% of 2000 participants) responded yes to ‘Did you get sunburnt this year?’
298 participants (32% of 923 participants) responded yes to ‘Did you get sunburnt this year because you were trying to get a tan?’
101 participants (34% of 298 participants) agreed that the following would apply to them next year: ‘I’d be a bit more careful but I’d still risk sunburn for a tan.’
Precautions to take to protect against sunburn
- Cover up with clothes, a wide-brimmed hat and sunglasses
- Use at least factor 15 sunscreen
- Spend time in the shade during the hottest part of the day (between 11am and 3pm)
- Superdrug is the United Kingdom’s most fashion conscious beauty and health retailer with over 900 stores in the UK and Eire
- 2010 is the fifth year Superdrug has run a skin cancer education campaign and will be the year it reaches its £1m fundraising target
- The Skin Cancer Risk Assessment service is a completely free service offered by pharmacists in over 200 stores across the country
- Superdrug is part of the A.S. Watson Group (ASW)
- A.S. Watson Group (ASW) is the largest health & beauty retailer in the world. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing corporation with operations in 34 markets worldwide. Today, the Group operates over 8,300 retail stores running the gamut from health & beauty, luxury perfumeries & cosmetics to food, electronics, fine wine and airport retail arms. Also an established player in the beverage industry, ASW provides a full range of beverages from bottled water, fruit juices, soft drinks and tea products to the world’s finest wine labels via its international wine wholesaler and distributor. ASW employs 87,000 staff and is a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 54 countries.