The initiative is led by the National Cancer Institute (NCI), part of the National Institutes of Health.
Once they sign up, teens receive text messages timed according to their selected quit date. Following their quit date, they will continue receiving texts for up to six weeks — a critical piece of the SmokefreeTXT service, as research shows that cessation support continues to be important beyond the first few weeks of quitting. Teens can sign up online at teen.smokefree.gov or text QUIT to iQUIT (47848).
Nearly 20 percent of teens are current smokers, and most will continue smoking into adulthood unless efforts are made to help them quit now. Many teens want to quit, but few use evidence-based cessation resources to support their quit attempts. By connecting with teen smokers on their mobile phones, NCI hopes to more effectively engage young people in quitting with proven cessation tools and strategies.
SmokefreeTXT is a key component of the U.S. Department of Health and Human Services’ efforts to develop mobile health programs and is one of the core features of the new Smokefree Teen initiative (teen.smokefree.gov), an extension of NCI’s smoking cessation website, smokefree.gov. Along with SmokefreeTXT, Smokefree Teen offers several social media pages to connect teens with cessation tools. In January 2012, Smokefree Teen will launch a free smartphone application, QuitSTART — an interactive quit guide for teens that delivers cessation and mood management tips, tracks cravings, and monitors quit attempts.
“With 75 percent of youths between the ages of 12 and 17 owning a cell phone, there is immense potential for mobile technologies to affect health awareness and behavior change among teens,” said Erik Augustson, Ph.D., a behavioral scientist in NCI’s Tobacco Control Research Branch.
To learn more about Smokefree Teen and SmokefreeTXT, visit http://teen.smokefree.gov.
About the National Cancer Institute (NCI): NCI leads the National Cancer Program and the NIH effort to dramatically reduce the burden of cancer and improve the lives of cancer patients and their families, through research into prevention and cancer biology, the development of new interventions, and the training and mentoring of new researchers. For more information about cancer, please visit the NCI Web site at www.cancer.gov or call NCI’s Cancer Information Service at 1-800-4-CANCER (1-800-422-6237).
About the National Institutes of Health (NIH): NIH, the nation’s medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit www.nih.gov.
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