10 Best Vitamins: Top Multivitamin Reviews 2023
Updated on
- Written by Karla Tafra, Nutritionist
Medically reviewed by
Kimberly Langdon, MD
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Ritual
- Ethically sourced, clinically-proven ingredients
- No fillers, artificial ingredients, or additives
- Third-party testing available
Care/Of
- Personalized based on an online assessment
- Flexible with monthly adjustments
- Conveniently tracked through their app
Persona
- Online assessment which helps personalize vitamin packs for you
- Designed by medical professionals
- Easy to add/remove vitamins on a month-to-month basis
Supplementing with vitamins has become extremely important for overall well-being and longevity. The food we grow and eat today has fewer nutrients than it did 20, 30, 50 years ago, so we cannot depend on food sources alone.
Fresh fruit and vegetables, fatty fish, whole grains, and other nutritious foods contain way less macro and micronutrients than we need on a daily basis. Our bodies need vitamins and minerals for all processes to run smoothly and stay optimized, reducing the risk of heart disease and other health conditions.
Unfortunately, due to poor nutrition and lifestyle choices, chronic stress, and environmental toxins, the majority of people are dealing with vitamin deficiencies. Luckily, we have some amazing vitamin brands out there, ready to help us get back on track.
10 Best Vitamin Brands On the market in (December. 2023)
- Ritual – Editor’s choice
- Care/of – Best Personalized Vitamins
- Persona – Best Packaged Vitamins
- HUM Nutrition – Best Various Vitamins
- Life Extension – Best Budget-Friendly Vitamins
- Athletic Greens – Best Green Powder
- Vital Proteins – Best Collagen Supplements
- Garden of Life – Best For the Entire Family
- Thorne Research – Best For Purity And Potency
- Mary Ruth’s Organics – Best For Kids And Babies
What Vitamins Should You Take Daily?
The majority of people are lacking in B vitamins, vitamin D[1], vitamin C, and even vitamin E. IF you’re following a vegan or vegetarian diet[2], you might also be lacking vitamins K2 and B12. If you’re pregnant, you need to focus on B12 and folic acid. It’s important to try and add foods that are rich in these vitamins into your daily diet, but that’s an extremely difficult task in today’s busy and hectic world.
This is where taking a vitamin or mineral supplement is helpful. It delivers a large number of micronutrients[3] in just a few little pills or capsules, and it’s helping optimize our digestive system, immune function, hormone health, and so much more.
Most of the vitamin brands are generic, meaning they aren’t specifically tailored to you and your needs. Therefore, if you’re interested in diving deeper, ask your doctor or naturopath to order a micronutrient panel so you know exactly what dose of which key nutrients and vitamins you actually need.
Top 10 Best Vitamin Brands 2023
Ritual
A beautifully designed multivitamin subscription brand with clean and pure ingredients that undergo third-party testing so you can rest assured their quality is on point.
- Ethically sourced, clinically-proven ingredients
- No fillers, artificial ingredients, or additives
- Third-party testing available
- Expensive
- Not personalized
- Slow shipping (sometimes takes up to three weeks)
Ritual is a supplement subscription service that sends you a curated bottle depending on your needs and goals right to your doorstep. They offer a variety of products, from vitamins and minerals to fish oil, protein powders, and prenatal vitamins.
They pride themselves on the traceability and potency of their ingredients, and they even have a clinically-backed study[4] to prove the efficacy of one of their products, Essential for Women. All of their products are GMO-free and free from any kind of additives, fillers, colorings, or artificial ingredients. They’re also vegan, even the omega 3s, which aren’t derived from fish oil but plants instead.
Unfortunately, none of their products are tailored to you, so you might still need to supplement with additional vitamins to get exactly how much you need.
Care/Of
Another great personalized vitamin subscription service that’s conveniently connected to an app through which you can monitor and track your routine and even win rewards for staying consistent.
- Personalized based on an online assessment
- Flexible with monthly adjustments
- Conveniently tracked through their app
- Does not offer consultations with a nutritionist or a registered dietitian
- No third-party certification
Care/of is a personalized vitamin subscription service that, based on an online quiz, helps tailor supplements to you and your goals. Whether you’re trying to boost your immune system, improve your sleep, support bone health, or simply find the best way to stay healthy, Care/of will help you achieve it.
Their formulas feature all the important B vitamins, vitamin D, vitamin C, vitamin E, beta carotene, magnesium, calcium, potassium, fish oil, and more.
Their supplements are backed by the latest research and delivered straight to your door. Once you receive your first shipment, connect through their app and let them help you stick to your new routine through tailored guidance and wellness tips. The app makes it easy to stay on track, and it even encourages and motivates you by collecting points and earning rewards. The app is available on iOS and Android, so it’s really available to everyone.
They are also transparent about their sourcing and production process, so you’re able to really trust the back label.
Persona
A great personalized vitamin subscription service that’s easy to make a part of your daily routine.
- Online assessment which helps personalize vitamin packs for you
- Designed by medical professionals
- Easy to add/remove vitamins on a month to month basis
- Higher price point
- Some people report getting a recommendation for a large number of supplements at once which can be overwhelming
Persona Nutrition offers personalized vitamin packs delivered to your doorstep. After completing a thorough online assessment, a team of medical professionals reviews your results and recommends a specific mix of supplements that are tailored to you and your goals.
They even offer on-call nutrition consultations with experts who can answer all of your questions and even help you add on or remove specific vitamins from your monthly pack.
Persona Nutrition only works with high-quality ingredients sourced from trusted suppliers. Their formulas are backed by the latest research and FDA-cGMP compliant at all stages of production. In addition to that, every pack in every shipment is inspected by a real person before being shipped.
Their formulas are designed to help with all of your health and wellness goals, aiding in sleep performance, weight loss, energy levels, athletic performance, and so much more.
HUM Nutrition
HUM Nutrition is a well-known and trusted brand with a huge variety of high-quality products with formulas to work on your immune support and sleep to optimize your nervous system function and protect against heart disease.
- Verified by independent labs for potency
- Non-GMO and free from artificial fillers and colors
- Triple tested for purity
- Not personalized
- No single purchases, just subscriptions
HUM Nutrition is a supplement subscription brand that offers a wide range of health-optimizing products. After completing a short online assessment, you will get recommendations on which products would be best to suit your health goals and needs. The formulas aren’t personalized, but at least you’re getting some insight into what type of vitamins and supplements you need.
Their formulas are made with bioavailable actives extracted from nature and backed by science such as rhodiola, hyaluronic acid[5], and vitex. They also conduct in-house research to further study the efficacy of ingredients they choose to use in their products. In addition to their famous formulas, HUM Nutrition also offers probiotics, mood enhancers, and collagen supplements.
Life Extension
Life Extension is an online resource of a variety of vitamins, mineral supplements, superfoods, and other scientifically backed and potent supplement formulas. They offer everything from B vitamins and magnesium to specific weight management and glucose balancing supplements.
- Affordable, especially with bundle savings
- Offers a variety of lab testings
- Educational materials
- Not personalized
They also offer a variety of lab tests that can help you assess what supplements you actually need. Life Extension has wellness specialists on their team who can help answer any questions and guide you through each product. They are also involved in clinical research you can be a part of if you’re interested. This not only proves the high quality of their ingredients and formulas but also helps you see how they’re invested in optimizing your overall health and wellbeing.
Athletic Greens
High-quality, ethically sourced, and NSF-certified green powder that offers 100% of the daily value for a plethora of vitamins and minerals.
- Unlimited messaging
- Therapy sessions by phone or video
- Licensed Therapists
- Switch therapists easily
- Group, marriage, and family therapists available
- Unlimited messaging
- Therapy sessions by phone or video
Athletic greens, also now rebranded as AG1, is one of the most popular green powders on the market. It offers a vast array of vitamins and minerals in pretty high doses, most of them hitting 100% of your daily recommended amounts.
AG1’s ingredients are NSF-certified and made in a TGA-registered facility, ensuring their high quality, potency, purity, and trustworthiness. It features 75 whole-food sourced vitamins and minerals in only one daily serving. It’s in powder form, and when mixed with water, your body’s ability to absorb it is way more efficient than when taken in a pill.
All ingredients are vegan, paleo, keto, and gluten-free, so it’s really made for everyone, no matter what type of lifestyle you lead. A one-time purchase is on the pricier side, but they offer subscription bundles that help you save significantly.
Vital Proteins
One of the best collagen-based brands, Vital Proteins is made for everyone looking to add collagen supplements into their daily routine in an easy and effective way.
- Whole 30 approved
- High-quality collagen
- non-GMO, sugar-free, paleo, gluten-free
- Not personalized
- Not all products are suitable for vegans
Vital Proteins are famous for their collagen-based products, which have expanded into matcha collagen, collagen creamers, protein powders, collagen waters, coffee, and even bars. Their collagen mostly comes from grass-fed beef, but they also feature marine collagen from wild-caught fish. In addition to collagen products, they have gummies for immune support, sleep, skin health, multivitamins, and even apple cider vinegar.
They’ve recently launched a Vital Performance line with a unique three-phase system that combines collagen with other nutrients to help boost athletic performance, improve brain function, support hormone balance, and increase energy levels. It comes in four delicious flavors, and it’s made from lactose-free milk protein isolate
Thorne Research
Thorne is a high-quality wellness brand that specializes in a variety of different supplements that help improve and extend your healthspan.
- A huge variety of products
- Transparent about every aspect of their ingredients and manufacturing process
- Quizzes and tests to help personalize their products
- Higher price point (but they do offer a subscription service which saves money)
- Not all products are suitable for vegans
If you’re looking for a one-stop supplement shop, Thorne is the one for you. They offer an incredible variety of vitamins and minerals, with unique formulas which improve your metabolism and digestive health, boost your immune system and help fight free radicals, optimize your sleep and hormone health, improve your mood and increase your energy levels, support heart health and increase iron absorption, and improve brain function.
They also offer at-home health tests so you can find out what your body is missing and get the best supplements you need. Their goal is to help you prevent diseases before they even happen and not cure them when they do.
Garden of Life
Garden of Life and their Empowering Extraordinary Health® mission statement is helping educate you on the importance of healthy nutrition and safe supplementation. They offer a huge variety of products and help you feel your best.
- Certified USDA Organic and B-corporation
- Non-GMO, vegan, gluten-free
- Derived from whole foods
- Not personalized
Garden of Life offers high-quality products to support skin health, bone health, heart health, immune function, hormone balance, restful sleep, and more. Their formulas contain USDA-certified organic ingredients that are all vegan, gluten-free, and non-GMO, free from artificial fillers and preservatives.
They offer vitamins and minerals, herbal supplements, probiotics and prebiotics, omega 3s, multivitamin, collagen support, protein powders, and so much more. And they even have products for babies and young kids. Their website also offers a variety of educational materials and recipes that can help you utilize their products in many different ways
Mary Ruth’s Organics
One of the best family-owned supplement brands that focus on non-GMO, plant-based, and vegan ingredients, with the fewest number of allergens possible.
- Created by a certified health educator
- Offers health education
- Non-GMO, free from any artificial fillers or additives
- Not personalized
- Higher price point
Mary Ruth’s Organics is a health and wellness brand with a plethora of high-quality supplement products targetting everyone in the family. Their baby and kids formulas are one of the most popular on the market. They feature probiotics, multivitamins, vitamin C, ionic zinc, vitamin D3 and K2 (that help absorb calcium), omega-3s, melatonin, and immune-boosting elderberry.
Kids love them because there are no pills involved – everything is in dropper bottles or in the form of sugar-free gummies.
Other than that, Mary Ruth’s Organics offers a variety of products for adults, from formulas targeting cognitive function and immune support to hormone health and pre-and postnatal care. They also feature liquid probiotics for pets, so even your furry friends get the support they need for their health conditions.
All ingredients are vegan, non-GMO, gluten-free, and plant-based, free from artificial colors, fillers, and additives.
How To Choose The Best Vitamins?
When searching for the best vitamin brand for you and your specific needs, there are a few important things to pay attention to. When you enter a health food store, chances are you’ll be overwhelmed with a huge number of brands claiming their products are the best. Here is what to look for.
Ingredients
High-quality ingredients should be at the top of your list. Many brands now offer information on sourcing and transparency throughout the entire supply chain process. The more details you can find, the better, as you’ll know exactly where their ingredients come from.
Third-Party Testing
Vitamin brands that allow third-party testing[6] basically invite you to take their supplements into any independent lab and ensure yourself of their potency, purity, and quality. This really showcases their confidence in their products and dedication to bringing you the best ingredients possible.
Certifications
Choose brands with certifications such as Certificate of Analysis (COA)[7], United States Pharmacopeia (USP), #1 Pharmacist Recommended, NSF International, or the Consumer Lab seal. These verify that the product contains the ingredients that are on the label. They also ensure that the brand’s products don’t have any potentially harmful ingredients, artificial fillers, preservatives, colors, or additives.
Access To A Registered Dietitian Nutritionist
Choose a brand that offers you the chance to consult with an expert who can help answer all of your questions to better decide which products are right for you. This way, you can get a more personalized approach even if the brand doesn’t make custom-tailored supplements.
Personalization
If possible, look for a brand that will personalize the supplement formula specifically for you. They usually do it after you complete an online questionnaire which gives them more insight into your particular lifestyle, health goals, and needs.
Final Thought
Even if you’re keeping a very healthy diet with plenty of fruit, leafy green vegetables, lean protein, healthy fat, and whole grains, chances are, you’re still vitamin and mineral deficient. Supplements are here to help optimize your system and push your body to efficiently cleanse toxins and heavy metals, utilize nutrients for fuel, and repair cellular damage. Choose brands with high-quality, clinically proven, third-party tested ingredients, and feel good knowing you’re doing something amazing for your overall health and longevity.
Frequently Asked Questions
Some of the most important vitamins include B vitamins, vitamin C, vitamin D, and vitamin E.
One of the most important vitamins for our immune function is vitamin C[8] and vitamin D[9].
Choose a brand with high-quality ingredients that allow third-party testing, have official certifications, give you access to a registered dietitian or nutritionist, and potentially even offer custom-tailored formulas.
+ 9 sources
Health Canal avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic researches from medical associations and institutions. To ensure the accuracy of articles in Health Canal, you can read more about the editorial process here
- Omeed Sizar, Khare, S., Goyal, A. and Givler, A. (2021). Vitamin D Deficiency. [online] Nih.gov. Available at: https://www.ncbi.nlm.nih.gov/books/NBK532266/.
- Johnson, J. (2019). Supplements for vegans: What to know. [online] Medicalnewstoday.com. Available at: https://www.medicalnewstoday.com/articles/325283.
- Shenkin, A. (2006). Micronutrients in health and disease. Postgraduate Medical Journal, [online] 82(971), pp.559–567. Available at: https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC2585731/.
- Osburn, S.C., Roberson, P.A., Medler, J.A., Shake, J., Arnold, R.D., Alamdari, N., Bucci, L.R., Vance, A., Sharafi, M., Young, K.C. and Roberts, M.D. (2021). Effects of 12-Week Multivitamin and Omega-3 Supplementation on Micronutrient Levels and Red Blood Cell Fatty Acids in Pre-menopausal Women. Frontiers in Nutrition, [online] 8. Available at: https://assets.ctfassets.net/uuc5ok478nyh/4gBuvGq1iLESjPg496ZdpC/fba6d9e59b447e493279a90584e0f232/Osburn_et_al-2021-Frontiers_in_Nutrition__1_.pdf.
- Liu, K. and Nassim, J. (2020). The hype on hyaluronic acid – Harvard Health. [online] Harvard Health. Available at: https://www.health.harvard.edu/blog/the-hype-on-hyaluronic-acid-2020012318653.
- Perishable (2019). Third-Party Testing Guidance | U.S. Anti-Doping Agency (USADA). [online] U.S. Anti-Doping Agency (USADA). Available at: https://www.usada.org/athletes/substances/supplement-connect/reduce-risk-testing-positive-experiencing-adverse-health-effects/third-party-testing-guidance/.
- DocXellent (2020). What is COA | Why You Need Certificates of Analysis. [online] Docxellent.com. Available at: https://info.docxellent.com/blog/why-you-need-a-certificate-of-analysis.
- Carr, A. and Maggini, S. (2017). Vitamin C and Immune Function. Nutrients, [online] 9(11), p.1211. Available at: https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC5707683/#:~:text=Vitamin%20C%20stimulates%20neutrophil%20migration,decreasing%20neutrophil%20necrosis%20and%20NETosis.
- Prietl, B., Treiber, G., Pieber, T. and Amrein, K. (2013). Vitamin D and Immune Function. Nutrients, [online] 5(7), pp.2502–2521. Available at: https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC3738984/.
Written by:
Karla Tafra, Nutritionist
Medically reviewed by:
Medically reviewed by:
